Log In
Sign Up
Job Description
Senior Manager, Digital Marketing Optimization
Chicago, Illinois
Description
This individual will be responsible for leading the construction of optimization programs for websites and emails to improve digital performance. In this role, you will also be responsible for managing Google Analytics and Google Tag Manager enterprise strategy in correlation with the commercial department.
Responsibilities
- Optimization testing on marketing campaigns
- Understand Web, Google Analytics on Enterprise level
- Good communication skills to interact with website owners and the internal development team
- Having a good understanding of Google Advertising, and WaveMaker
Qualifications
- BA Degree
- 5+ years of hands-on experience with web and email optimization – REQUIRED
- 5+ years experience with Google Analytics – REQUIRED
- 5+ years of experience with Google Tag Manager – REQUIRED
- Experience working cross-functionally with vendors and analysts
