Empire State Hiring for Marketing Director at New York, NY, United States Full Time

Applicants must submit a cover letter with their resume to be considered.

BASIC FUNCTION :

Assist with day-to-day development, administration and evaluation of new and existing projects related to marketing for business development initiatives.

Act as marketing group’s liaison to all other divisions of ESD including industry leads and regional office representatives.

WORK PERFORMED :

• Reporting to SVP, Marketing, work closely with other members of the marketing group, our outside agencies and other ESD personnel to develop, execute and optimize existing business development marketing programs as well as create new ones
• Partner with relevant industry / regional leads to develop business development campaigns and assets including broadcast TV, digital / social, web content, PR, collateral, trade show content, etc.
• Develop targeting and measurement strategies relevant to needs of each priority industry
• Work closely with digital marketing team and press / communications team to keep business development web content up to date
• Work closely with experiential marketing team and industry leads to align on content needs for various trade show activations
• Conduct research and analysis and draft reports on various topics related to marketing activities as requested
• Draft internal and external correspondence and memoranda
• Develop presentations in support of projects, as well as status reports and project plans
• Oversight and involvement in various special projects, as they occur

Position expected to work onsite and / or remote consistent with NYS and ESD guidelines and needs.

MINIMUM REQUIREMENTS :

Education level required : Undergraduate degree in related field. Associate’s degree with 8 years relevant experience may be substituted.

Equivalent experience required : 5 years; with B to B Marketing experience. Economic development experience also helpful.

Knowledge / Experience required : Excellent interpersonal skills and Excellent communication skills (written and verbal).

Proficiency in Microsoft Word, Excel, and PowerPoint.