E.L.F. BEAUTY Looking for Senior Director, Channel Marketing at United States Full Time

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare. We have annual revenues of ~$500 million and our business performance has been nothing short of extraordinary with 19 consecutive quarters of net sales growth as we have grown to #4 mass cosmetics brand in the US and are the fastest growing brand among the top 5. Our total compensation philosophy offers every new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity given to every full-time employee as a part of their new hire package, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Position Summary

We are seeking an experienced Senior Director of Channel Marketing to join our dynamic, fast paced team. This is a highly visible leadership role on a high growth brand portfolio and category segment. The ideal candidate is an experienced strategic marketer, with strong analytical skills that can apply critical and innovative thinking to integrate our brand seamlessly across B&M and digital channels. They will need to bring a deep understanding of consumer marketing and retailer needs and be able to multi-task in a multi-category, multi-brand global organization.

This role requires strong collaboration across all cross-functional teams including Brand, Sales, Visual Merchandising, Creative, Integrated Marketing, Digital, Product Marketing, and Finance to create a strong, seamless brand execution and experience for our growing community across all touchpoints along the consumer shopper journey.

Responsibilities:

• Identify, plan and execute 360 go-to-market strategies and new promotional & business opportunities to drive growth on the e.l.f. brand globally.
• Champion the brand’s identity, ethos and messaging across all major touchpoints including digital and social, in-store merchandising, packaging, and events.
• Leverage shopper insights and analytics from partnering retailers to develop targeted programs that deepen penetration and surpass productivity goals.
• Collaborate with sales teams to manage channel planning with clear understanding of what will engage our consumer and drive channel performance on shelf and on-line.
• Liaise closely with global sales and marketing teams to ensure alignment, prioritization between launch efforts and business strategies.
• Own the development and implementation of retailer presentations, as well as and sales planning decks that consolidate product details, message hierarchy, marketing concept, visual assets, and go-to-market strategy.
• Oversee briefs and statuses with cross-functional teams to ensure alignment, best-in-class execution, and adherence to deliverables.
• Monitor and report on KPIs and the effectiveness of marketing and sales initiatives by retailer and channel, using data to inform future marketing strategies.

Requirements:

• BA or BS required
• 8+ years of experience in Operational Marketing, with a focus on omnichannel or multi-channel marketing.
• Experience planning and executing marketing and sales programs with retailers from start to finish.
• Strong leadership and people management with a track record of hiring talent.
• Able to work in fast-paced environments and prioritize competing demands.
• Results-oriented mindset with a focus on driving sales and brand awareness.
• Bias towards bold action and ability to execute with quality and speed.
• Ability to think creatively, build compelling, fresh ideas with a discerning brand eye.
• Must be team-oriented, takes mutual accountability and comfortable engaging in healthy conversations for high-performance teamwork.
• Excellent English written and verbal communication skills; must have ability to bring strategic thinking and be able to design in Keynote and PowerPoint.

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

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