About Discovery Senior Living
Discovery Senior Living ranks prominently among the 8 largest senior housing providers in the US, and is nationally renowned for designing, developing, marketing, and operating a multi-brand portfolio of upscale, luxury senior-living communities.
With a 30-year reputation and almost 14,000 existing homes or homes under development, our company is a recognized industry leader with a penchant for excellence and innovation.
Discovery Senior Living is looking for a Brand Strategist to join our home office team in Bonita Springs, FL.
This collaborative position will lead marketing and brand strategies for Discovery Senior Living communities across national brands and regional brands. This includes developing quarterly/annual community marketing plans with strategies to support lead generation goals, channel analysis, tracking results and reporting on ROI, investor relations, budget management, monthly performance recaps, and a robust understanding of the competitive landscape and sales objections. They will partner with the Digital Team to communicate digital strategies for community websites and advertising associated with community-wide marketing campaigns, email communications, and platforms designed to support lead generation, lead conversion optimization and reputation marketing. They will also partner and work closely with both the corporate and regional sales teams to develop marketing strategies to support sales occupancy goals and address any sales-related challenges
The Marketing Brand Strategist is directly responsible for managing a Brand Specialist, who will assist in executing collateral, advertising, direct mail, special events plans, social media campaigns, new program launch materials, and community communications.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Educational Requirements and Experience:
In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package.
Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
Job Type: Full-time
Work Location: One location