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Under the leadership of the restaurant group CEO, the brand marketing manager will promote the implementation of the strategic development plan and actual operation policy of the responsible restaurant project, including the formulation and implementation of the external development plan of the project, as well as the improvement of the performance of the responsible project brand stores to achieve the level of commitment to continuously improve the regional competitiveness and market influence of the brand.
The work direction is mainly divided into the maintenance and improvement of the existing restaurant brand operating ability and market influence, and the creation and development of new brands.
In fact, the brand marketing manager is the main person responsible for the development and operation of the project and is one of the founders.
品牌市场经理在集团CEO的领导下 推进落实所负责餐饮项目战略发展规划和实际经营方针 包括制定与实施该项目的对外开发计划 以及提升所负责项目品牌门店业绩达成水平 致力于不断提升品牌地区竞争力与市场影响力 工作方向主要分为既有餐厅品牌经营能力以及市场影响力的维护和提升 与新品牌的打造与发展 实际上品牌市场经理是该项目发展与运营的主要负责人 创始人之一
If youwant to be the heador founder of one ormore restaurant brands, please join our teamto explore theunlimited potential restaurant market and buildthe best restaurant brands together.
如果你希望成为一个或多个餐厅品牌的负责人或创始人 请加入我们团队 一起开拓潜力无限的餐饮市场 共同打造最好的餐饮品牌
Responsibilities include but are not limited to :
工作职责包括但不限于
Brand Operation Strategy
品牌运营战略
According to the company’s development strategy, assist the general manager in formulating strategic planning and business policies for the development of the projects.
依据公司发展战略 协助总经理组织制定所负责品牌发展战略规划及经营方针
Brand External Development
品牌对外开发
New store expansion affairs for old and new brands, market research, site selection, brand design, pre-interior design and decoration, menu development, management team building, and other project planning work and implementation.
新旧品牌的新店扩张事务 市场调查 选址 品牌设计 前期室内设计和装修 菜单制定
管理层团队搭建等项目筹划工作并落地
Brand Operations
品牌经营
Attracting new customers through online and offline promotions.
引流 通过线上线下的推广 不断引入新客流
Enhance repurchases, and constantly shape a better customer experience in terms of cuisine, service, hygiene, environment, and atmosphere to enhance customer stickiness and generate more repurchases.
提升复购 不断从菜品 服务 卫生 环境氛围等维度去塑造更优质的客户体验感 提升
客户粘性 产生更多复购
Optimize and improve the performance and output of stores in terms of human efficiency, repurchase rate, cost rate, production efficiency, table turnover rate, etc.
从人效 复购率 成本率 出品效率 翻台率等方面优化提升门店的业绩产出能力
Improve the unit price, from the product structure, menu collocation, recommended sales combination, profit product mix structure, and the development of new products (desserts, drinks, beverages), according to market feedback and product sales to adjust product prices and other aspects to improve the unit price.
提升客单价 从产品结构 菜单搭配 推荐售卖组合方式 利润产品组合结构 开发新品
甜品 酒水 饮料 根据市场反馈与产品售卖情况调整产品价格等各方面提升客单价格
Product enhancement : search for new dishes or cuisine categories with potential value in domestic and international markets and develop and upgrade new dishes together with the head chef.
产品提升 寻找国内外市场上的有潜在价值的新菜或菜系品类 与厨师长一起开发升级新
菜品
Online influence : Promote brand online influence through social media, mainstream media cooperation, brand online activities, etc.
线上影响力 通过社交媒体 主流媒体合作 品牌线上活动等方面提升品牌线上影响力
Offline influence : word-of-mouth marketing, through the store experience optimization, environmental atmosphere, as well as new and old customer groups to create hot spots, the spread of the surrounding business area, to enhance the brand’s influence offline.
线下影响力 口碑营销 通过门店的体验感优化 环境氛围提升 以及新老客户群体制造热
点 周边商业区域内的传播 提升品牌在线下的影响力
Branding
品牌打造
Through thorough market research, research on dining brands that align with the company’s development and market demand and are competitive in the market.
通过周密的市场调查工作 研究符合公司发展以及市场需求并具备市场竞争力的餐饮品牌
Formulate strategic planning and management policy for new brands.
制定新品牌的发展战略规划以及经营方针
Organize the completion of all the preliminary work for the creation of new brands.
组织完成新品牌打造的前期各项工作
Qualifications : 申请条件
申请条件
Bachelor’s degree or above in hotel management, business management, marketing or other related majors.
酒店管理 商业管理 市场营销等相关专业本科及以上学历
5+ years of restaurant manager or restaurant-related marketing experience 5年以上餐厅店长或餐饮相关市场营销工作经验
Extensive experience in restaurant operation and management.
具备丰富的餐厅经营管理经验
Have a deep knowledge of marketing work, strong market perception, and a keen grasp of market dynamics and trends.
对市场营销工作有深刻认知 具有较强市场感知能力 敏锐的把握市场动态和市场方向的能力
Proficient in office software.
熟练操作办公软件
Excellent Chinese and English listening, speaking, reading, and writing skills.
优秀的中文 英文听 说 读 写能力
The ideal candidate should have integrity, honesty, tenacity, self-confidence, a high work ethic, excellent interpersonal and organizational skills, and a strong sense of innovation.
理想的候选人应具有正直 坦诚 坚韧 自信的品质 高度的工作热情 出色的人际沟通和组织
能力 以及强烈的创新意识
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