Cove Smart Hiring for Sr. Content Marketing Manager Job at Orem, UT Full Time

Cove is looking for an experienced Content Manager to join our team! Who are we? We’re a cross-functional group dedicated to helping everyone feel protected without the contracts and hassle of traditional home security systems. Cove has seen rapid growth and is on track to continue to thrive in a highly competitive market.

You’ll be responsible for the customer journey through ads, email, SMS, partners, web assets, and customer experience. In addition, you will oversee the strategy and execution for promoting content across platforms and how we drive business goals within our content properties. This role will work closely with the VP of Marketing and the Creative Director.

What you’ll do:

• This role requires a brand publisher mindset: to create the content our target audience is looking for and then optimize the path to conversion, whichever channel is used (partner sales, direct marketing, social, etc.)

• Create compelling sales, marketing, and communications content for a variety of audiences, channels, and formats that achieve business objectives while building Cove’s brand.

• Document messaging decisions for cross-functional usage, managing partners, and building alignment.

• Work closely with Creative Director on governance so content is consistent with our brand voice, style, and tone.

• Pull data/reports from various sources such as Google Analytics, Facebook Business Manager.

• Navigate from high-level planning to detail-focused copywriting.
• Produce and manage a content calendar for transparency and collaboration.

What you have:

• A knowledge that content isn’t just for brand awareness – you see content as a strategic lever to drive business results, and you know it can be done because you’ve done it yourself.

• Basic SEO understanding
• Content categorization and structure
• Content development, distribution, and measurement
• Strong analytical skills to gather key business and user insights
• Excellent editorial judgment, writing ability, and organizational skills.
• The ability to balance competing priorities for a diverse set of stakeholders
• You can create written, video, or audio content that not only tells impactful stories but also adds new value for your target audience and drives impact for the business.
• You can clearly communicate complex technical concepts and speak to a variety of audiences with authenticity, personality, and empathy.

• Experience in the home security industry is a plus.

Job Type: Full-time

Pay: $90,000.00 – $120,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Orem, UT 84057: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location