Confidential Hiring for Marketing Director at Phoenix, AZ, United States Full Time

Summary / ObjectiveThe Director of Marketing is responsible for leading the planning, scaling, evaluation and development of paid and unpaid customer programs, full funnel marketing and digital lead generation.

This role will partner with leadership and sales to present marketing strategies for existing and potential clients. The ideal candidate will be a creative thinker and data minded decision maker with the capabilities to drive results in a fast-paced, evolving environment.

Key ResponsibilitiesFormulate marketing campaigns targeting customer acquisition, retention and reactivation.Direct the management of digital lead generation campaigns in collaboration with third-party vendors.

Spearhead the development and execution of comprehensive loyalty / membership program strategies to enhance customer acquisition and retention.

Lead the creation and execution of e-commerce product marketing strategies to drive revenue without incurring operational expenses.

Conduct thorough analysis of past marketing expenditures and performance to inform budgeting decisions.Monitor and track marketing spending, providing regular updates on budget utilization and variances.

Identify cost-saving opportunities and efficiency improvements while maintaining marketing effectiveness.Work closely with marketing leader to allocate resources strategically across various channels and campaigns.

Harness data analytics to optimize product pricing and promotional strategies, contributing to revenue maximization.Develop KPIs and reporting with a focus on ROI and other key revenue drivers, sharing results with leadership and other key stakeholders.

Utilize CRM and other Martech platforms to streamline and personalize sales and marketing efforts.Foster cross-functional collaboration to seamlessly align marketing strategies with overarching business goals and objectives.

Analyze customer behavior, industry and market trends to identify opportunities for program improvement.Provide leadership to team members to build skills and fosters a culture of innovation and accountability.

Other duties as assigned.QualificationsBachelor’s degree in Marketing, Business or a related fieldExperience within the Casino and Hospitality spaces a plus!Possess a minimum of 5-7 years of extensive marketing experience with a proven track record in customer acquisition, engagement and retention3+ years in a management level position with staff oversightExperience managing and overseeing third party marketing agencies and other vendor relationshipsStrong analytical skills with the ability to translate data into actionable insightsExceptional leadership and communication skills with the ability to inspire and lead a teamProficiency in industry leading marketing automation toolsExperience with working in companies in a fast growth stage#J-18808-Ljbffr