City of Middleton Hiring for Tourism Marketing Manager Job at Middleton, WI Full Time

JOB

Visit Middleton is hiring for the position of Tourism Marketing Manager to lead the marketing and advertising efforts for this charming, friendly and growing city in the heart of Southcentral Wisconsin. Visit Middleton is the tourism department for the City of Middleton — a city of just more than 23,000 next door to Madison, the state’s capital. Our mission is to promote the city to leisure markets (we have more than 50 shops and 70 restaurants) as well as promote conferences, conventions and events at our hotel properties. We have nine hotels, one of which is the largest convention center hotel in Dane County. The Tourism Marketing Manager, under the administrative supervision of the Director of Tourism, is responsible for the development, implementation and management of Visit Middleton’s marketing and communications initiatives, including: writing press releases, newsletters and other ad content; managing social media platforms (writing and posting); managing print and digital advertising; and maintaining an updated website. They serve as project manager overseeing the development and distribution of the annual visitor guide, oversees photo and video libraries, and in collaboration with the Director, the Tourism Marketing Manager also serves as a liaison to the media. A big project set for 2023-24 is the website redesign. Website experience is a requirement for this position because the marketing manager updates our CMS (on WordPress); but design experience is not required — we have partnered with a great agency. The website redesign project will either be led by the marketing manager or co-led with the Director of Tourism. To ensure a personal touch, and also representation at local meetings and events, and to assist with the operation of our visitors’ center, this is not a remote position. Limited remove work is a potential after orientation, onboarding, and training are complete with the evaluation and approval of the Tourism Director. Middleton is a safe, clean and overall great place to live, work and play. We’re home to an award-winning brewery, cidery, and golf course, and beautiful conservancy lands — all nestled along the west side of Lake Mendota. We are about one and a half hours from Milwaukee and three hours from Chicago. Administrative Details: This position is a Regular Full-Time Permanent position. Please see the Benefit tab/portion of the job posting for details. Documentation Submission: Please note that this application requires the submission of supporting documents. Failure to submit the required documentation will disqualify your application from consideration. Background Check As a part of this application process you must complete and submit an Authorization for a background check to be completed. Background checks will only be completed for applicants that are selected as potential finalists, but the form must be completed and submitted at the time of application. Download the Background Check Consent form here. —————————————————————————————————————————- City of Middleton Veterans’ Preference Program The City of Middleton honors and recognizes the sacrifice and dedication made by veterans of the United States Armed Services, and the unique skills, experiences, and abilities they bring to the workplace. The City’s Veterans’ Preference Program is designed and implemented to encourage and enable the recruitment, review and potential hire of qualified veterans. This program does not guarantee the selection of any veteran or eliminate the need for such veterans to otherwise meet all basic qualifications for the position(s) for which they apply. Please see the Veterans’ Preference Program link on the Job Opportunities page menu for the details and requirements of the program. Pay Basis: SalaryFLSA Status: ExemptCity Salary Grade: 8Regular, Permanent Full-timeNon-RepresentedNon Supervisory

EXAMPLE OF DUTIES

Essential FunctionsOversee, maintain and promote brand integrity and awarenessOversee all social media content; manage and create organic content for social media platforms (write, edit, post): Facebook, Instagram, LinkedIn and Pinterest manage and update YouTube channelOversee and manage photography and videography libraries and needs in order to support organization’s marketing and sales effortsUpdates, writes, edits content for external website (CMS is on WordPress)Project manager and content creator for annual visitor guide, overseeing design, layout, content, production timeline and distributionWriting includes: e-newsletter content, social media posts, press releases, some print ads, visitor guide content, website contentEstablish clear metrics and benchmarks for measuring progress; track engagement; report out analyticsResearch, purchase and oversee development of media buysAttend Middleton area events and other industry events as directed Marginal FunctionsPerform other related duties as assigned by the DirectorDesign brochures, flyers and posters and other collateral materialsDevelop and implement comprehensive annual marketing and advertising plan (includes media plan)

MINIMUM QUALIFICATIONS

KnowledgeStrong understanding of interpreting marketing trends, analytics and data and ability to translate information into report formStrong understanding of advertising and marketing, ad placementStrong understanding of social media ad placement, digital ad placement In-depth knowledge and understanding of hospitality/tourism industry preferred SkillsExceptional customer service skillsExcellent verbal and written communication skills; strong copywriting skillsHigh degree of critical thinkingHigh degree of proficiency in Microsoft OfficeStrong project management skillsExperience in Adobe Suite and Photoshop (or similar software, like Quark and Canva) preferred AbilitiesAbility to establish and maintain effective working (workplace and community) relationshipsAbility to prioritize and complete multiple projects in a timely mannerAbility to perform light physical work as related to an office environment with occasional moderately heavy physical work, with or without accommodations, (lift up to 30 pounds, primarily brochure cartons and display booth materials)Ability to maintain a regular work schedule with flexibility for industry events and out of town trainingMust have valid driver’s license

SUPPLEMENTAL INFORMATION

EducationBachelor’s degree in a relevant field: marketing, advertising, communications or journalism, with minimum three years of related professional experience – or –Minimum of a Bachelor’s degree in other discipline and six years experiences in marketing or advertisingExperienceExperience in digital and/or social media marketing;Writing experience (blog posts, newsletters, visitor guides, magazines, news articles, etc.);Experience managing marketing projects;Experience working with web-based CRM (like WordPress)Graphic design experience preferredPhotography experience preferred