Ciena Healthcare Looking for Director of Marketing and Admissions at Grand Rapids, Michigan Full Time

The Director of Marketing and Admissions manages the facility’s census by developing and maintaining positive relationships with hospitals, physician groups, community organizations and insurers.

Responsibilities

• Act as a liaison between the facility and the outside community.
• Connect daily with potential referral sources including hospitals, physicians, insurers, case management companies and health care agencies.
• Create and execute facility sales and marketing plans and strategies.
• Conduct facility tours for potential guests and families.
• Conduct admission screenings of potential guests; determine level of care, services required, equipment needs and insurance coverage as needed.
• Welcome guest and family upon admission.

Qualifications

• Bachelor’s degree
• Experience in health care sales, marketing, insurance or commensurate education preferred.
• Experience in managed care or insurance preferred.
• COVID 19 vaccination required or exemtion request approved.