Capps Plumbing & Sewer, Inc Hiring for Marketing Manager Job at Wheeling, IL Full Time

At Capps Plumbing & Sewer Inc. customer satisfaction is our #1 priority. We are looking for a versatile and creative Marketing Manager who will be responsible for developing Capps’ strategic marketing plan and leading its execution. The Marketing Manager will be responsible for setting the direction and leading the marketing function for Capps Plumbing & Sewer. This person will develop the plan, KPI’s and objectives to ensure effective ROI for targeted marketing initiatives. Establish and manage the marketing budget to effectively utilize spend in the areas of highest return. Position combines management and planning activities with some hands-on development and implementation activities (e.g., content creation, monitoring of review/feedback sites).

Marketing Manager Responsibilities and Duties:

Management

• Develop semiannual marketing strategies and plans to boost company reputation and drive qualified traffic
• Set and monitor appropriate KPI’s to ensure strategies and plans are meeting Capps’ business growth and financial goals
• Deploy successful marketing campaigns from ideation to execution
• Measure performance of marketing campaigns and compare to goals
• Provide periodic reports and briefings to Vice President
• Regularly analyze customer behavior and lead conversions and adjust marketing accordingly
• Produce valuable and engaging content for website and social media
• Oversee and approve marketing materials/images
• Prepare and monitor marketing budget on a quarterly and annual basis and allocate funds

Digital

• Manage and monitor contracts and performance with 3rd party marketing companies
• Develop appropriate marketing campaigns with 3rd party vendors
• Monitor online customer communications via website and distribute to appropriate manager
• Develop, deploy and track email campaigns to customer database via CRM software (ServiceTitan)
• Monitor and respond to online reviews
• Manage website content, effectiveness and SEO with 3rd party
• Monitor and maintain social media as needed (primarily FB)
• Manage and track our Google Analytics with 3rd party
• Manage and maintain blogs for website and Google
• Manage “On Hold” message script bi-annually (3rd party)
• Creation and editing of short videos
• Develop content for new products and services

Print

• Create variety and select advertising supplies including pens, business cards, magnets, etc.
• Manage Truck wrap designs with 3rd party company.

Marketing Manager Benefits:

• Dental & Vision
• Family Healthcare – company pays half!
• Paid Holidays
• Paid Vacation
• Paid Sick & Personal Days
• 401k Plan with Company Match
• Weekly Payroll Checks with Direct Deposit Available

Marketing Manager Qualifications:

• 5-8 years marketing management experience in a home service industry preferred.
• Bachelor’s degree in Marketing or closely related field required.
• Familiarity with WordPress or other content management systems (CMS) preferred.
• Creative and solutions-driven
• Strong analytical skills

Job Type: Full-time

Pay: $65,000.00 – $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor’s (Preferred)

Experience:

• Marketing: 5 years (Preferred)

Work Location: One location