Overview
Canon Financial Services is seeking a talented Digital Marketing Specialist to support our new and highly successful Vendor Finance team! The Digital Marketing Specialist will increase the effectiveness of Canon’s digital communication platform by promoting Canon Financial Services using traditional and digital marketing plans, strategies, and methods.
The successful incumbent is responsible for designing, executing, and facilitating online and email marketing campaigns, display advertising, trade show and social media communication activities.
Develop and create content used for marketing CFS’s financial services to different prospective manufacturer, dealer, and customer audiences.
Interacts directly with channel managers to identify new marketing opportunities, coordination of dealer events, tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
Provides general marketing and sales support across Canon Financial Services. Other responsibilities include facilitating all operational projects and marketing / sales objectives for the various departments within CFS and with business channel partners.
Responsibilities
Create and execute digital marketing, email, and online marketing campaigns across Canon Financial Services to drive leads into CFS and convert them into sales.
Provide ongoing professional reminder advertising to ensure audience awareness of financial and other related services offered.
Support campaign development with memorable content creation, landing pages, videos, blog posts and ad copywriting content marketing.
Use of persuasive writing skills to attract and engage customers.
Design marketing campaigns by creating visual assets using Adobe and other graphic design systems. Provide content for display advertising, email marketing campaigns, social media posts, white papers, or infographic marketing.
Example : LinkedIn or other B2B
Gain understanding of Search Engine Optimization (SEO) or learn technical website optimizations by modifying HTML or CSS code.
Expand familiarity with Pay-per-click Advertising (PPC) with Google Ads or other B2B social forums.
Expand knowledge base internally with Canon project team members, IT and PMO.
Qualifications
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