Caliber Financial Services Hiring for Director Channel Marketing at Overland Park, Kansas, United States, 66210 Full Time

Job Title : Channel Marketing Director

Department : Marketing

Reports To : Vice President of Marketing

Position location : This role is required to be in the office in Overland Park, KS Tues-Thurs on a weekly basis.

The Channel Marketing Director is responsible for developing and managing a team of Channel Marketers and Marketing Technology Managers that oversee the channels used to promote our products to our customers and prospective customers.

The Channel Marketing Team works closely with the Customer Segment Marketing Team to develop strategies and programs that leverage marketing technologies to deliver email, SMS, direct mail, ringless voicemail, display, and other marketing messages to customers and prospective customers.

This role is responsible for ensuring outbound marketing campaign standards are developed, performance is analyzed and optimized, and that standards of quality are adhered to.

Key Responsibilities :

• Execute all outbound email, sms, ringless voicemail, and display campaigns
• Assist Segment Marketing team in campaign planning
• Provide channel marketing guidance to Segment Marketing Team
• Stay up to date with marketing and martech best practices
• Report on performance of channels
• Work with Creative and CX Teams to establish, analyze, and optimize campaign metrics (delivery / open / click rates and beyond)
• Develop and manage marketing technology platforms (Hubspot / Constant Contact / Solutions by Text etc..) to ensure optimal campaign performance

Skills :

• Advanced Excel Skills
• Strong written and oral communication skills
• Experience managing email marketing campaigns (1 to many and 1 to 1)
• Experience managing SMS marketing campaigns (1 to many and 1 to 1)
• Experience creating and optimizing automated marketing campaigns through Hubspot, Salesforce Marketing Cloud or similar
• Experience developing a team of channel marketers
• Experience sourcing and managing technology providers
• Experience sourcing and managing external agencies

Experience & Education

• 7+ years of experience executing direct marketing campaigns
• Bachelor’s degree in marketing, advertising, business administration, or similar
• Advanced degree in marketing preferred
• Desire to stay on the cutting edge of marketing technology and best practices

Work Environment

This is a hybrid position. Candidates MUST reside in the Kansas City Metro area in order to be considered. No exceptions.

This role is required to be in the office Tues-Thurs on a weekly basis.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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