Bullfrog Spas Hiring for Marketing Specialist – Channel Marketing at Herriman, UT, USA Full Time

Company Description

Our mission is simple : Create peaceful lives. We look for enthusiastic team members who care about people, can appreciate and internalize this mission, and are eager to execute it.

If this sounds like you, you will enjoy it here. Our mission is realized for customers through innovative products and services, but it also applies to our team members, and we do our best to ensure everyone here feels it.

Our focus on culture has helped to make Bullfrog Spas the world’s fastest-growing manufacturer of premium hot tubs and one of the area’s premier brands.

Role Overview

The Marketing Specialist in the Channel Marketing group is responsible for executing initiatives to support retail partner success, enable sales, and help drive new partner business.

Specific focus areas include brand-sponsored promotions, content marketing, B2B advertising, channel communications, and dealer program support.

We look for a strong desire to empower Bullfrog Spas brand partners, who are generally small to mid-sized local businesses, and the energy to help these partners grow and thrive.

We value multi-faceted marketers who are mission-driven, brand-conscious, and creative. This is an important role, and we expect you’ll bring demonstrated expertise, an understanding of our model, and a collaborative spirit to our fast-paced marketing environment, along with a strong desire to expand your skills, deepen your insights, and increase your impact as you grow.

As a member of an industry-best Marketing team in an agile environment, you won’t be bored. We embrace new challenges, thrive on innovation, and jump in as needed with various business-supporting efforts, whatever it takes.

Responsibilities

• Channel Marketing Projects : Orchestrate the execution of dealer-wide promotions, special campaigns, and channel marketing projects according to the promotional schedule.
• Content Marketing : Manage schedules and ensure timely delivery of content for partner and internal education, new business development, and other channel support programs.
• Retail Partner Program Support and Administration : Champion our partners, executing programs that empower and drive success.

Program supporting tasks include approval of coop requests and support for specific initiatives like the Costco program.

• Channel Marketing Library : Ensure partner-facing asset library (DAM system) and other channels are updated with relevant information, assets, and promotional materials.
• Email Communications : Oversee the technical aspects of partner emails, including creation and scheduling within the marketing automation platform.
• Process and System Development : Innovate and implement strategies to enhance efficiency and effectiveness.
• Stakeholder Collaboration : Collaborate closely with stakeholders to ensure seamless execution of channel marketing tasks and initiatives.
• Support for Marketing Manager and Team : Assist with various projects and initiatives as needed, showcasing flexibility and teamwork.

Requirements

• Minimum 2 years experience in marketing or an applicable role in content development or business administration.
• Strong organizational and planning skills, coupled with excellent writing and communication capabilities.
• Proficiency in marketing tools and platforms such as Hubspot, Wordpress, Asana, Adobe CS, and Excel for business analysis and reporting.
• Strong desire to help empower partners and facilitate their success.

Bonus Skills We Like

• Channel or partner marketing experience
• Small business experience, especially in a specialty retail field
• Retail advertising experience, especially in local markets
• Basic HTML / CSS skills related to mobile-responsive email templates and web pages
• Specific experience with content marketing, content development, and / or building audiences with written content

Schedule & Travel

• Standard office hours : Monday-Friday, 8 AM-5 PM
• Minimal travel required

Job Type and Benefits

This is a full-time position located at Bullfrog International headquarters in Herriman, UT. Salary is commensurate with experience and general expectations of the position.

We offer a competitive benefits package, which includes : Medical, Dental, Voluntary Life Insurance, Flexible Spending Account, 401k, and paid time off.

This position reports to : Sr. Marketing Manager – Channel Marketing

Job Posted by ApplicantPro