Boulo Solutions Hiring for Marketing Associate at Birmingham, AL, United States Full Time

FULL-TIME HYBRID

Boulo Solutions is sourcing candidates for a growing company in Birmingham , AL looking to hire a Marketing Associate to join their team.

Do you know how to truly connect with clients to invest them in brands and relationships? Are you a whiz at turning strategy into a multi-channel campaign that drives behavior change?

Have you dreamed of having all the data to provide truly personalized messaging at the right time, on the right channel, with the right offer?

If this sounds like youand you thrive working in a cross-functional, highly collaborative team environmentthis may be a good fit for you!

Salary : $70-90k based on experience

Flexibility : Hybrid

Benefits :

• Health, dental + vision insurance
• 401K with a company match
• Life insurance, short-term disability, and telemedicine
• Upward mobility and growth opportunities
• Generous paid time off and company-wide holidays

We are seeking a highly motivated, skilled Marketing Associate – CRM to build and execute multi-channel marketing campaigns for our company’s CRM / marketing automation system.

Reporting to the Director of CRM & Organic Growth, you will be responsible for building and executing assets that together become automated marketing campaigns.

You proactively drive customer engagement, revenue, and retention by meticulously assessing email campaign performance and fine-tuning them using data-driven insights.

The successful candidate will have experience working with email and SMS marketing and automation platforms, building personalized SMS and email campaigns, and utilizing customer segmentation strategies.

Responsibilities :

Key Responsibilities :

• Work with the Director of CRM & Organic Growth to build, maintain, and execute a comprehensive customer marketing calendar to ensure timely and effective email delivery.
• Collaborate with the Brand and Design teams to create campaign assets for multi-touch automated journeys.
• Coordinate SMS and email content, design, and copywriting to ensure consistent branding and messaging.
• Leverage our customer data warehouse to make touchpoints highly personalized, relevant, and timely.
• Build into these assets A / B testing and analyze for effectiveness.
• Develop and execute email and SMS touchpoints for those journeys that drive customer engagement and retention, including promotional, triggered, and lifecycle campaigns.
• Create segments within the automation platform and tailored automated journeys to optimize program effectiveness.
• Continuously monitor and analyze journey, campaign and touchpoint performance, providing insights and recommendations for campaign optimization.
• Collaborate with cross-functional teams, including the brand, design, analytics, operations, and product teams, to build and execute effective journeys, campaigns, and touchpoints that align with our overall marketing strategy.
• Stay up-to-date with marketing automation trends, best practices, and industry changes to continuously improve our organic growth efforts.

Qualifications :

• Bachelor’s degree in marketing, communications, or a related field.
• 3+ years of experience in email and SMS marketing and CRM.
• 1+ years of experience building and executing assets within marketing automation platforms like Iterable, Braze, or Hubspot.

Experience with Iterable is a big plus.

• Ability to build emails, SMS, and automated journeys through drag and drop editors.
• Ability to understand basic templating languages when used in marketing automation platforms. Experience with Handlebars is a big plus.
• Strong analytical skills and experience with data-driven decision making.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Knowledge of customer segmentation strategies.
• Strong accountability and ownership of KPIs and success metrics.
• Ability to manage multiple campaigns simultaneously while maintaining attention to detail.
• Experience with HTML and CSS for email coding is a plus.

Don’t meet every requirement? Studies show that women and people of color sometimes dont apply for a position that theyre interested in because they are missing a few of the requirements.

If this role sounds exciting and youre missing some requirements, apply anyways! You may have strengths and experiences in other areas that will enable you to thrive in this role and we won’t be able to identify you if you dont apply.

You may be just the right candidate.

About Boulo : Boulo matches working mothers with employers that embrace flexibility for mutual benefit. To receive updates about new jobs and jobs not publicly available, create your Boulo profile here : https : / / app.

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