Belmont University Hiring for Marketing Coordinator at PA, United States Full Time

Marketing Coordinator

We are now accepting applications for a qualified Marketing Coordinator at Belmont University.

Employment Type

Staff

Internal Job Category

Exempt (Staff)

Full-Time

Department

Marketing & Communications

Hours

37.5

Primary Duties and

Responsibilities :

Work within the MarketingStrategy, Creative Services & full UMAC team to assist in the creation ofstrategic marketing plans for

Belmont University initiatives and brands including Admissions (undergraduateand graduate), Colleges, Athletics, Alumni,

Development, Fisher Center for the Performing Arts, Belmont Online and more.Position reports to Marketing Manager.

RESPONSIBILITIES

Assist UMAC Strategy team members with the development and execution of all marketing strategies and advertising plans, including planning / buying advertising media research, proposal evaluation, invoice processing, results tracking either directly or via use of an outside media buying professional;

development and production of advertising concepts either via in-house creative team or outside creative resource; and trafficking of creative materials to contracted media partners for fulfillment of campaign.

• Manages marketing flowcharts and plans for internal and external use, forecasting upcoming ad placement and media buys, initiating projects to be opened in project management software, building trackers annually, adding new initiatives when booked, tracking budget, etc.
• Partners with UMAC Strategy team members to assist in project management tasks including managing intake of projects, creating timelines, providing support to team members, monitoring project progress, collecting / generating ad collateral, etc.

in a way that optimizes the efficient flow of all UMAC work so that expectations and deadlines are met.

Assists Strategy team members in drafting and executing the digital marketing strategy and plans including PPC, Paid Social, etc.

and builds regular reports and analytics to track the success of campaigns. Works with contracted vendors to place buys and monitor analytics

• In a supporting role to other Strategy team members, interfaces with internal clients to execute on marketing initiatives such as gathering copy and content for print collateral, discussing client needs, updating clients on project process, etc.
• Creates timely presentation of agendas, presentations, campaign and marketing initiative results for client meetings. Synthesizes key information and next steps and distributes detailed notes at conclusion of meeting.
• Conducts media research for marketing buys, searching for / inquiring of media kits, rates, available run times; then summarizes / presents to Strategy team member for approval. Executes on buys.
• Writes marketing copy drafts for print and digital ads, website copy, paid social ads, digital ads, landing pages, radio scripts, etc. as needed.
• Builds landing pages, set-up URL short links and tracking tags. Screen Belmont.edu website content for necessary updates and optimization opportunities.
• Sources and orders premium / giveaway items as needed.
• Field and screen incoming calls from advertising and promotion salespeople; support Strategy Team Members by researching opportunities of interest;

help fulfill those chosen to pursue, including buying media, development / production of creative, and trafficking materials to advertising outlets.

• Assists Strategy team members to plan and execute University special initiatives and events, including detail management, coordinating event flow, status / progress reporting, internal communication, coordination with outside vendors / partners / sponsors, coordinating and executing event marketing, and attending special functions as needed.
• Manages Strategy team Student Worker including hiring, monitoring hours, timesheet approvals, weekly task lists, etc.
• Supports UMAC team members as needed with execution of photo, video or creative shoots or interviews, including outside vendor management or, participant recruitment, facility booking, overall scheduling, etc.
• Support Strategy team members with market research studies by conducting research on marketing trends, competitive campaigns and the general higher-ed marketplace to inform annual marketplace analysis.
• Maintain accurate files of budgets, trackers, ad collateral, completed print job, meeting notes, etc. Schedule meetings and organize groups of people.

On occasion, complete pick-ups and deliveries and set-up / take-down signage. Field incoming phone calls and other tasks as directed.

The above statements describe the job’s essential responsibilities and requirements. They are not an exhaustive list of the duties that may be assigned to job incumbents.

Required Qualifications :

Belmont University seeks to attract and retain highly qualified faculty and staff that share the University’s values and will contribute to its mission and vision to be a leader among teaching universities bringing together the best of liberal arts and professional education in a Christ-centered community of learning and service.

• Excellent written and verbal communication skills with the ability to synthesize and summarize important information and take next steps.
• Strong communication skills in interfacing with a variety of individuals including teammates, upline leadership, clients, vendors and more.
• Ability to multi-task in a fast-paced environment and juggle a robust project load with competing priorities.
• Staunch attention to detail in the day-to-day but understanding of the big picture.
• Ability to solve problems as they arise, but penchant for administering solutions before they become problems. Strong critical thinking skills.
• Creative, out-of-the-box solutions provider
• Team player with a service-minded attitude
• Flexible and adaptable
• Independent, self-starter
• Highly organized and efficient.
• Critical thinker
• Familiarity with project management tools and software packages; Asana preferred.
• Proficiency with Microsoft Suite including Word, Excel and Teams.
• Experience in project management, particularly with a focus on creative teams.
• Possess a willingness and ability to support and promote a diverse and inclusive campus community.

Required Education

A Bachelor’s degree in communications, marketing, business or other relevant field preferred.

Required Experience

1 to 3 years related experience

Working Conditions & Physical Requirements

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.This job operates in a professional office environment.

This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

While performing the duties of this job, the employee is required to speak and hear sufficiently to communicate effectively by phone or in person at normal volumes.

The employee’s vision must be adequate to read correspondence, computer screen, forms, etc. The position requires good manual dexterity.

This is a largely sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bending or standing as necessary.

The selected candidate will be required to complete a background check satisfactory to the University.

Belmont University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.