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Overview:
Being a Digital Marketing Professional at Bancroft is more than just a job…it has a true impact on driving awareness and reaching target audiences with the critical services that Bancroft provides.
Here are some highlights of what you’ll be doing:
We’re Hiring Team Members With:
Preferred Qualifications:
What You’ll Love About Bancroft:
About Bancroft
Real Life. Real Purpose.
Ability to successfully clear a pre-employment drug test and criminal background check is required
Keywords: digital marketing, digital marketing specialist, digital marketing manager
Do you enjoy finding solutions for driving increased engagement across email, social media and websites, with meticulous attention to detail? Are you a creative-minded marketer that loves connecting the dots between beautiful and engaging content backed by data?
Join Bancroft, one of the region’s largest nonprofit human services organizations. Here, you’ll be supported by coworkers who are committed to one another, and who strive toward one mission and purpose.
The Digital Marketing Coordinator supports amplifying Bancroft’s core programs and services for children and adults with autism, brain injury rehabilitation and our employer brand. Our initiatives span B2C, B2B and B2E.
Being a Digital Marketing Professional at Bancroft is more than just a job…it has a true impact on driving awareness and reaching target audiences with the critical services that Bancroft provides.
Explore How Bancroft Makes an Impact
Responsibilities:
Here are some highlights of what you’ll be doing:
- You’ll sit at the intersection of Digital Marketing, Analytics, and Creative – driving campaigns across all digital channels including SEM, SEO, Email and Social
- You’ll ensure key stakeholders have a clear view of how digital marketing activities are driving business for the organization with performance dashboards maintained and presented monthly using Google Analytics.
- You’ll manage Bancroft’s three core websites hosted on WordPress, working closely with the web developer and team members on content, UX and SEO updates including creation of new landing pages and optimizing existing pages, lead generation forms, and resource articles.
- You’ll meet regularly with our digital agency of record on paid digital campaign performance, create and optimize campaign text and image ads for Google, Display channels, and paid social media, oversee and track budget.
- You’ll coordinate and execute email marketing campaigns for Bancroft’s B2B and B2C segments. This includes formatting emails, set up of trigger-based, drip and nurture campaigns, QA, deployment, and reporting.
- You’ll keep close tabs on our lead generation activities by tracking and reporting changes in trends and conversions from our calls, website visits, social channels and email marketing campaigns.
- You’ll train and guide team members on SEO, digital marketing and analytics best practices, as regularly share industry trends at team meetings as the Subject Matter Expert in your space.
Qualifications:
We’re Hiring Team Members With:
- A Bachelor’s Degree and 2-3 years of digital marketing experience
- The ability to regularly pull insights from Google Analytics, Google AdWords and social analytics platforms for monthly reporting
- Strong excel skills, having worked with formulas, pivot tables and data visualization showing trends over periods of time across all digital channels
- Experience maintaining multiple websites for user experience, SEO and content
- Excellent organizational skills and ability to work with multiple team members, departments and external agencies
- The desire to develop professionally, obtain digital marketing certifications, and present on topics as the Subject Matter Expert (SME).
- Collaboration, good communication, initiative
Preferred Qualifications:
- Google Analytics Certification
- Social Media Analytics experience through facebook ad manager, Sprout Social or other tools
- WordPress proficiency
- SEO certification/training
- Email Marketing (HubSpot, Marketo, Pardot)
- SalesForce/CRM experience a plus
- Adobe Creative Suite a plus
- Proficient in Google Docs, Sheets, Slides (Word, Excel, PPT)
What You’ll Love About Bancroft:
Meaningful Purpose: We truly make a difference in the lives of others, which inspires us to be better people, and gives us purpose.
Lasting Bonds: We are a close-knit, committed team who feel like a second family
Personal Growth: There are opportunities to learn and build skills, professional development, career advancement, tuition assistance, and loan repayment programs
Outstanding Benefits: We offer competitive salaries, retirement savings program, generous paid time off, medical and dental insurance, and more
About Bancroft
At Bancroft, you’ll do more than just make an impact. We are a care team of 2,700 employees across 200+ facilities and homes in NJ, PA, and DE committed to making a lasting difference in the lives of the people we serve and their loved ones. Together, we work diligently and compassionately, to improve the lives of the people we serve. Find your purpose and more at Bancroft.
Real Life. Real Purpose.
bancroft.org/careers
Ability to successfully clear a pre-employment drug test and criminal background check is required
Keywords: digital marketing, digital marketing specialist, digital marketing manager
EEO Statement:
Bancroft is an Equal Opportunity Employer, and supports diversity, equity and inclusion in its hiring and employment practices, so that every team member can feel a true sense of belonging, and maximize their unique potential. To this end, all applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, veteran status or any other characteristic protected by law.
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