Details
Benefits
Paid time off (PTO)
Various health insurance options & wellness plans
Retirement benefits including employer match plans
Long-term & short-term disability
Employee assistance programs (EAP)
Parental leave & adoption assistance
Tuition reimbursement
Ways to give back to your community
Please note, benefits and benefits eligibility can vary by position, exclusions may apply for some roles (for example : PRN, Short-Term Option, etc.
Actual compensation offer will vary based upon role, education, experience, location, and qualifications. Connect with your Talent Advisor for additional specifics.
Responsibilities
We are seeking a Senior Director of Marketing Performance to lead and elevate our data-centered marketing initiatives.
Position Summary :
Ascension is looking for an experienced Senior Director of Marketing Performance to lead our data-driven marketing strategies.
The ideal candidate will be a seasoned professional with a strong background in data-centered demand insights and capture, customer data-based analysis, database marketing, and marketing measurement and reporting against business goals and KPIs at significant enterprise scale.
This role is pivotal in driving Ascension’s marketing effectiveness and optimizing our outreach efforts to meet organizational business goals.
Key Responsibilities :
Responsible for regular marketing performance reporting to leaders and business units. Leads build of SFMC ROI dashboard for campaign 1 : 1 analysis and direct attribution, including implementation of control group methodology.
Performance Optimization : Lead real-time, iterative marketing campaign optimization recommendations – as well as regular performance trends for continuous improvement across marketing team functions.
Lead all marketing testing and research – and recommendations for application.
Data-Driven Demand Generation : Develop and implement demand generation strategies that leverage customer data insights to target and engage the right audiences effectively – including CDP requirements for campaign querying and audience segment building + ongoing refinements.
Works closely with ADSI partners on patient and claims data analyses to inform campaign targeting and content optimizations
Customer Data Analysis : Utilize customer data analytics to gain insights into patient and client behavior, enabling personalized marketing campaigns and improved customer experiences, including segmentation analysis and audience building.
Leads persona development and management for alignment across the organization on patient and consumer engagement.
Prospecting and Lead Generation : Identify and pursue opportunities for new customer acquisition, leveraging data analytics and market research as well as leveraging prospecting data and propensity based data models for effective targeting
Operational Readiness : Support operational readiness reviews and continuous improvement – identifying points of friction that inhibit performance and tracking / reporting trends for resolution.
g., HIPAA). Oversees all campaign-related site tagging and tracking, including server side GTM (Google Tag Manager) solution for HIPAA compliance.
Collaboration : Collaborate with cross-functional teams, including strategy, technologies, data science, experience, studio and more, to ensure alignment and coordination of data-driven initiatives.
Requirements
Education :
High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership / management OR Associate’s degree / Bachelor’s degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership / management.
Additional Preferences
Qualifications :
Skills Required :
Data Analysis : Proficiency in data analysis tools and techniques, including data segmentation, predictive modeling, and data visualization.
Ability to extract actionable insights from complex datasets.
Additional Information :
This position oversees a team of up marketing performance and CRM analytic professionals, responsible for data analysis, CDP and audience data management, and marketing data-related functions.
The Senior Director of Marketing Performance will provide leadership, mentorship, and guidance to this team to ensure the successful execution of data-driven marketing initiatives and campaigns.
Ascension is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.
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