Armstrong Utilities Hiring for Community Marketing Manager Job at Meadville, PA Full Time

Position Summary
The Marketing Coordinator is a local office position that reports directly to the General Manager and is responsible for developing and implementing a targeted local marketing plan and budget to drive subscriber gain, create brand awareness, and meet budgeted connects. Additional primary responsibilities of this position include identifying and planning public relations events and local marketing activities that further Armstrong’s community involvement program and grow and retain our customer base.
What’s In It For You

• Competitive pay with annual increases
• Work for a company that cares about a healthy work-life balance
• Benefit eligibility on your first day with low employee premiums that are far better than the industry average
• Free Company services such as Internet, video, and telephone. What’s even better is you can enjoy discounted services from our affiliate companies!
• You’ll have access to a number of career developmental resources to grow personally and professionally
• Generous paid time off and holidays

What You’ll be Doing

• Developing, monitoring & maximizing local marketing budget and local marketing plan based on strategic and tactical goals & projects.
• Working with Corporate Marketing to ensure brand compliance and proper implementation and local office adoption of company-wide marketing plans and initiatives
• Organizing advertising campaigns and media buying
• Overseeing Direct Sales efforts including setting sales goals and tracking results
• Maintaining a detailed understanding of subscriber numbers and trends
• Preparing status reports on a weekly/monthly basis for the GM on variance to budget, causes, and any recommend strategy changes for gain and retention
• Overseeing community relations through public relations event planning, team volunteer opportunities, local sponsorship’s, etc.
• Conducting research using marketplace data (internal, external, demographics, etc.) to formulate targeted marketing tactics to drive measurable gain
• Understanding our competition both in pricing and product comparison, recommending competitive offerings and pricing strategies.
• Preparing detailed monthly analysis of how local marketing activities are impacting customer growth, retention and customer satisfaction
• Supporting marketing efforts for Armstrong Business Division
• Rallying, re-energizing, & training our team (and educating our customers) about our products both new & old including pricing and promotional offers, leveraging our newer products (EXP) to drive sales
• Maintaining local marketing materials for field and store use
• Maintaining a team environment – coordinate team events, employee recognition and incentive programs, and parties for employees.
• Working with Producer, Local Programming to ensure appropriate local programming content, public relations and internal projects

What You’ll Need

• 4-year bachelor’s degree in Marketing or Business
• 4+ years relevant marketing experience
• Telecommunications background a plus
• Experience with Microsoft office suite
• Candidate must be mobile (travel 25% of the time or greater)
• Willing to work occasional nights and weekends for related PR events

Who We Are
Founded in 1963, Armstrong is now the 11th largest cable telecommunications company in the United States. Throughout our more than 50 years in cable television, we’ve been a leader in innovation and technology. Using fiber optics and advanced technology, our networks are designed to provide leading-edge services and high reliability. Every year, we invest and work hard to outpace technological advancements in an ever-changing industry.
Armstrong is an Equal Opportunity Employer.

Job Type: Full-time

Pay: $20.31 – $25.00 per hour