APCO Holdings, LLC Hiring for Marketing Manager at Norcross, Georgia Full Time

Overview :

We are seeking an experienced Marketing Manager to join our team. The Marketing Manager will help create and execute marketing strategies and plans focused primarily on the Franchise and Independent Automotive Dealer markets with additional opportunities to gain exposure to and support APCO’s other channels to market.

This person will be responsible for :

• Developing a deep understanding of our target customer segments.
• Planning and executing initiatives to build greater brand awareness, increase positive brand sentiment and establish our go-to-market brands as top providers in the industry.
• Building and executing strategies that drive top- and bottom-line growth through customer acquisition and the development and retention of those customers.
• Prioritizing requests and opportunities through an understanding of our internal and external customers while considering the competition and industry dynamics.

Essential Duties and Responsibilities :

• Supports the development and execution of our marketing strategy, including a full assessment of market dynamics, customers, and competition and ensuring alignment with the sales strategy.
• Collaborates with Sales teams to develop clear proof points in support of our value proposition and brand vision.
• Participates in product and program development efforts acting as Marketing lead to deliver required marketing assets, including but not limited to brochures, program guidelines, support materials, internal and external communications, and a launch plan.
• Partners with Marketing Operations, Product, Analytics and Sales to produce sales enablement tools and materials to drive customer acquisition and to expand production from the existing customer base.
• Writes content and copy as required for marketing materials, point of sale collateral, websites, presentations, etc. collaborating with subject matter experts and requesting parties to ensure accuracy and compliance.
• Uses customer and market data to identify areas of risk or opportunity. Develops plans to mitigate or capitalize on findings to improve customer retention and increase production from existing customer base, partnering with Sales to execute as needed.
• Stays current on market drivers and customer needs and able to pivot as our strategy evolves.
• Monitors competitive activity to develop an understanding of key competitors’ strategy, strengths, and weaknesses.

Education and Experience :

• Bachelor’s degree in Marketing, Business or related field required. Master’s degree preferred.
• Minimum of 5 years marketing experience with demonstrated success in B2B marketing.
• Proven ability to successfully influence and lead others without direct authority.
• Excellent written and verbal communication and organizational skills including the ability to converse clearly and knowledgeably with key opinion leaders
• Superior problem-solving and analytical skills.
• Proactive, self-motivated with the ability to motivate others and a customer-focused attitude.
• Strong collaboration skills and willingness to be a team player to solve problems and incorporate input from various sources.
• Ability to work cross-functionally and with varying levels of management.
• Experience in automotive industry strongly preferred.

Qualifications :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and / or ability required.

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

We provide full-time comprehensive benefits packages to all of our employees including : Medical, dental, vision, paid company holidays, paid time off, paid community service day, wellness program, 401K with company match, referral bonuses, discounted gym membership and much more.