Amica Mutual Insurance Company Hiring for Marketing Analyst – Media Job at Lincoln, RI Full Time

Marketing Analyst – Media (Marketing Department)
50 Amica Way
Lincoln, RI 02865

Think data and marketing analytics are key parts of the solution?
The feeling is mutual.

Our office located in Lincoln, RI is seeking an experienced Marketing Analyst with a strong media background to join our team. Candidates are required to have a broad knowledge of marketing analytics and specific experience with assessing digital and media campaign performance. This incumbent is required to have experience in consolidating and analyzing cross-channel marketing data to extract actionable business insights to optimize campaigns. The incumbent will report to a marketing officer and work closely with senior members of the Marketing department.

Position Duties and Responsibilities:

• Proactively analyze prospect, customer, and competitor data to extract actionable insights for marketing planning and decision-making
• Gather, analyze and report on media campaign activities and KPIs to in-house stakeholders and external partners
• Support marketing team by implementing appropriate tracking methods to measure media campaigns and identify testing opportunities
• Create and present marketing channel and campaign competitive analyses
• Work with outside agencies and inside partners to collaborate, troubleshoot and review data tracking and reporting for consistency and accuracy
• Develop reports and data visualizations for ongoing measurement for linear TV, CTV, OTT, digital marketing, SEM, email, and other marketing/media campaigns
• Communicate data and analytical findings and implications to management
• May be called upon for additional duties

Position Requirements:

• Bachelor’s degree and two + years of industry experience required
• Experience with media analytics, attribution, and analyzing large data sets is preferred
• Strong communication skills and excellent analytical and problem-solving skills
• Excellent mathematical skills required, and strong statistical background preferred
• Able to approach issues proactively and prioritize/reprioritize in a dynamic work environment
• Knowledge of programming languages and analytical tools such as Python, R, SQL, Tableau, Adobe and Google Analytics and MicroStrategy are preferred
• Analytical experience with Salesforce Marketing Cloud and working knowledge of Heroku is a plus.

Perks and Benefits

• Paid vacation, holidays and sick day
• Competitive salaries and exceptional benefits
• Generous leave programs, including paid parental bonding leave
• Medical, dental, vision coverage, short- and long-term disability, and life insurance
• Student Loan Repayment and Tuition Reimbursement programs
• Fitness and wellness reimbursement
• Generous retirement benefits
• Employee community involvement
• Strong relationships, lifelong friendships
• Opportunities for advancement in a successful and growing company

About Amica

Amica Mutual Insurance Company is America’s oldest mutual insurer of automobiles. A direct national writer, Amica also offers home, marine and umbrella insurance. Amica Life Insurance Company, a wholly owned subsidiary, provides life insurance and retirement solutions. Amica was founded on the principles of creating peace of mind and building enduring relationships for and with our exceptionally loyal policyholders, a mission that thousands of employees in offices nationwide share and support.

Equal Opportunity Policy: All qualified applicants who are authorized to work in the United States will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, family status, ethnicity, age, national origin, ancestry, physical and/or mental disability, mental condition, military status, genetic information or any other class protected by law. The Age Discrimination in Employment Act prohibits discrimination on the basis of age with respect to individuals who are 40 years of age or older. Employees are subject to the provisions of the Workers’ Compensation Act.

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