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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best.
Are you ready to be part of the world’s largest humanitarian network?
Join us-Where your Career is a Force for Good!
Job Description : WHY CHOOSE US?
WHY CHOOSE US?
As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world.
When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity .
Work where your career is a force for good.
We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve.
Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members.
Come to learn, grow, and succeed while sharing your passion for making a difference.
The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, tothe Umoja African American Resource Group, our Veterans+ Resource Group, and the Women’s Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.
At the American Red Cross, your uniqueness can shine!
The American Red Cross is seeking creative, self-motivated marketing specialist to develop and evaluate marketing strategies and tactics that help recruit blood donors and increase blood donor engagement through large-scale national campaigns, corporate partnerships and other marketing programs.
This position is fully remote.
WHAT YOU NEED TO KNOW :
The marketing specialist will :
Be responsible for donor marketing monthly campaign analysis, with focus on data / KPI interpretation and evaluation, helping determine key takeaways for campaign planning.
Support the development and implementation of strategic donor marketing plans to engage and recruit blood donors and achieve the overall business and marketing objectives oftheorganization.
Work with management to identify, develop, and implement effective andproductive donor marketingstrategies for large-scale national campaigns, corporate partnerships and marketing programs.
Identify or support market research,campaignplanning,demand generation, connection planning and potential brand enhancement opportunities to accomplish the organization’s goals.
Research, identify and select the best channels to improve effectiveness of donor marketing efforts and meet the unique needs of each campaign, partner and / or audience.
Target and prioritize national segments and opportunities, and provides input into the planning process.
Work across multiple cross-functional groups – and geographic and divisional boundaries – to identify andimplementeffectiveand productive marketing strategies.
Manage theinfrastructure and process, technicalcapabilities, and continuous improvement activities to achievemarketinggoals.
Use best practices and knowledge of internal and external business issues tosolve complex problems. Serves as a resource and / or lead to other staff.
WHERE YOUR CAREER IS A FORCE GOOD :
Should be self-motivated – this position is fully remote.
Proven track record of strategic marketing on customer-focused direct marketing activities will be helpful to you in this role.
Proven skill in marketing campaign data and KPI analysis and evaluation.
Ability to manage multiple projects simultaneously while maintaining attention to detail.
Proven success working in and fostering collaboration across cross-functional teams.
Ability to identify opportunities and challenges; gather all necessary information to make a decision; implement resulting campaign strategies;
and evaluate campaign performance.
WHAT YOU NEED TO SUCCEED :
4-year college degree or equivalent combination of education and experience in Business, Communications, Marketing or related field
Minimum 5-7 years of related experience
Demonstrated track record of developing and maintaining operational and process initiatives in support of marketing activities.
Highly developed oral and written communication skills.
Ability to manage multiple projects simultaneously.
Ability to assimilate information quickly, analyze problems, and implement solutions required.
Ability to analyze data and key performance indicators to evaluate the success of marketing programs required.
Proficiency in Microsoft Office applications required.
Proven success in working in cross-functional teams.
Must perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State, and local regulations.
Travel may be required.
PHYSICAL REQUIREMENTS :
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel; and talk or hear.
The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl.
The employee must frequently lift and / or move up to 15 pounds and occasionally lift and / or move up to 30 pounds. The work environment will consist of moderate noise (i.
e., business office with computers, phones and printers, light traffic). The employee must have the ability to work in a small cubicle and have the ability to sit at a computer terminal for an extended period of time.
SALARY INFORMATION :
The salary range for this position is $65,000-$78,000.
Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed.
Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have, and comparison to other employees already in this role.
BENEFITS FOR YOU :
We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work.
Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn.
Medical, Dental Vision plans
Health Spending Accounts & Flexible Spending Accounts
PTO + Holidays
401K with 5% match
Paid Family Leave
Employee Assistance
Disability and Insurance : Short + Long Term
Service Awards and recognition
Apply now! Joining our team will provide you with the opportunity to make a difference every day.
The American Red Cross is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Interested in Volunteering?
Life’s emergencies don’t stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering.
You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents.
The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission.
Visit redcross.org / volunteertoday to learn more, including our most-needed volunteer positions.
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