American Dental Partners Hiring for Director, Digital Marketing – Patient Marketing at Effingham, IL Full Time

Job Details

Req ID : 85789

Supported Practice : Heartland Dental

Category : Marketing

Location : 1200 Network Centre Dr, Effingham, IL 62401

Years of Experience : 4-7 years

Position Summary :

Director – Digital Product Management – Marketing

Job Overview

As Director – Digital Product Management at Heartland, you will steer the success of our Consumer-Facing Digital Products portfolio.

This includes overseeing the Digital Products Team within Marketing. Your primary responsibility will be to l

ead and oversee Digital Product capabilities from strategy through delivery, leveraging product management principles, analytics-driven product & strategy decisioning and an agile development & delivery framework

You will lead a small / medium team of internal & external people to execute your objective.

This role requires a strategic blend of technical knowledge and managerial skills to achieve successful outcomes.

You will be instrumental in shaping the vision, strategy, and execution of patient-facing digital experiences at Heartland Dental, ensuring alignment with patient needs, business objectives, and technology capabilities.

Duties and Responsibilities :

Outcomes and Measurement Tracking :

• Ensures Digital Product capabilities are prioritized based on research, data and customer feedback
• Identify & clearly communicate key objectives and metrics to be monitored and leveraged for continuous improvement and backlog prioritization
• Develop and manage a clear Measurement Model to convey product & experience value
• Ensure best-in-class Search Engine Optimization performance
• Lead the development and execution of test & learn UX and Product Conversion roadmaps

Collaboration :

• Collaborates with cross-functional stakeholders to understand objectives and outcomes to create Digital Product roadmap, build backlog and deliver an improving customer experience
• Maintains strong partnership with other leaders within Marketing, and external to Marketing in IT, Operations, and other functions.

Innovation :

Research, recommends and identifies digital product / channel / platform best practices and innovations in market, new ways of working that drive efficiencies and improved effectiveness with our partners.

Leadership :

Leads, coaches, and mentors team including Digital Product Management, Digital Product Development, UX and Product Delivery

Desired Skills & Experience

• BA / BS Degree in business, technology, digital marketing, advanced analytics or related
• MS or MBA preferred
• Healthcare industry experience preferred
• 5+ years of Product Management and Ownership experience

3-5+ years of People Leadership / Management experience

3-5+ years of technical experience in website products or similar

Experience with product management, development and design tools (ie. JIRA, Confluence, Figma, etc)

Has a broad and deep understanding of the digital product lifecycle, capabilities, and direction of consumer-facing technologies and their impact

• Experience with Headless CMS product & listing distribution products is a plus
• Experience & knowledge of SEO methods
• Experience with marketing technology products, primarily marketing automation and digital analytics products
• Comfort with large datasets; Proven data analytics experience a strong plus
• Experience defining and measuring product management objectives that span MVP, roadmap, quality, business value, time to deliver, adherence to agile principles, and cost-to-value ratio
• Demonstrates advanced understanding of and experience with agile team process
• Experience with vendor-driven implementations and management
• Experience with product integrations

Ability to listen, build rapport, and credibility as a strategic partner vertically within the business unit, as well as with leadership and functional teams.

• Strategic thinking with the ability to connect organizational vision.
• Highly developed communication skills (written, verbal, presentation) with the ability and comfort to work with all levels of the organization, including executive-level leaders.
• Skills and experience with negotiating conflict and problem-solving to achieve win-win outcomes; ability to manage stakeholder expectations.
• Ability to lead and energize change using positive and collaborative methods.
• Be able to influence others using personal rather than positional power.
• Accepts ownership and keeps commitments.

Physical Requirements

• Ability to perform essential duties satisfactorily with or without reasonable accommodation. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties of the position.
• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Ability to travel to Heartland Dental Supported Offices and our partners for meetings as required.

We put our people first at Heartland Dental, and that shows in our generous benefits package.

The Company retains the sole discretion to change the duties of the position at any time.

We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.

Preamble

With more than 1,700 dental offices supported across 38 states, over 20,000 team members, and over 2,700 supported doctors in our support, Heartland Dental has a proven track record of growth and success.

We’re looking for professional individuals who are open, positive, and mentally flexible to join our network of support.

At Heartland Dental, we’re committed to living our core values which promote diversity and inclusion. We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.

COVID-19 : The Company and supported offices comply with all local, state and federal regulations. Employment is contingent upon an individual’s continued compliance with regulations and Company policy, including COVID-19 vaccination or testing.