Amazoncom Services LLC Hiring for Creative Marketing Manager, Prime Video, All Genres (Action Thriller, Comedy, Drama, Fantasy/Sci-Fi, Unscripted) Job at Culver City, CA Full Time

Job summary
Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Borat Subsequent MovieFilm, Coming 2 America, Cinderella, and The Tomorrow War, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.

Prime Video is seeking a highly motivated, results-oriented Creative Marketing Manager with a passion for developing high impact marketing campaigns that reach millions of customers globally. You’ll be responsible for executing consumer campaigns on- and off-Amazon that build awareness for and deeper engagement with Prime Video’s series and movies. You will contribute to the development of integrated communication plans and creative advertising to launch and sustain engagement for Amazon Originals, and guide cross functional teams to develop best in class integrated programs that drive awareness, conversation and viewership.

As Creative Marketing Manager, you’ll have a proven track record for driving results for global campaigns, including working to set roadmaps, goals, and have experience working with executive producers and industry partners. As a multifaceted contributor, you possess a blended balance of strategist, brand builder, creative instinct/acumen, project manager, producer, creative, industry expertise, franchise manager and analyst. Critical to success will be relationship building and an ability to coordinate campaign rollouts on a global scale.

Prime Video Marketing is organized by genres: Action/Thriller, Comedy, Drama, Fantasy/Sci-Fi/Super Heroes, and Unscripted. We have roles available in all genres.

Key job responsibilities

• Support overall global strategy for consumer marketing for Prime Video series and movies, including creation of goals, approach, positioning, brand management, creative development, and overall communication and engagement strategy
• Drive 360 campaign planning in the US across all channels (e.g. social, digital, Amazon owned channels, TV, in-theater, print, out-of-home and PR)
• Contribute to long-lead creative development; provide direction and feedback to agency teams to ensure all is on brand and on strategy
• Work collaboratively with creators, filmmakers, producers and various international teams and stakeholders to ensure overall global success
• Align closely with research teams to lead priority consumer insight studies
• Create goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, make recommendations for continuous improvement
• Act as a “catalyst” who inspires others to deliver bar-raising, best in class ideas and plans at a global scale
• Bring “think big” ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale
• Help oversee project budgets and work with team to track and forecast
• Present to leadership regularly to update on key metrics and progress to goals; set mechanisms to operationalize timely global status updates for titles
• Cultivate positive relationships with appropriate agencies, companies, talent, executive producers, external studios and other relevant global stakeholders to forward our position

A day in the life
The day-to-day responsibilities vary from creating high-level strategy; to executing tactical creative assets; to liaising with cross-department teams, Amazon Studios and Series Creators and Filmmakers. The Creative Marketing Manager is part of a small and nimble team that collaborates on the lifecycle of a marketing campaign and this role is critical because the CMM is the owner of the overall marketing campaign.

About the team
Prime Video Marketing’s charter is to dive deep into our customers’ preferences to understand how they connect with Entertainment and work hard to deliver a deeper connection with Prime Video to become the most loved premium video service for customers globally.

• Experience creating and leading sustained engagement and franchise-building initiatives beyond the launch of a product, preferably on significant and established IP
• Diverse experience in creative marketing for premium TV series and films (from blockbuster to arthouse, theatrical and streaming)
• Experience working with Executive Producers and Filmmakers, including relationship management, selling through of strategy and creative and ensuring effective partnership between the series and marketing teams
• Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment
• Exceptional verbal and written communication skills
• Operates with significant autonomy
• Demonstrated bias for action and willingness to roll up sleeves to get work done, even when outside scope of the job
• Highly data-driven possessing strong ability to use insights to frame recommendations and results into concise and actionable reports

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.