All-State Belting LLC Hiring for Marketing Coordinator Job at West Des Moines, IA Full Time

Job Summary:

All-State Belting is looking for a Marketing Coordinator to help us strategize and create content that will make an impact and expand our company brand. The Marketing Coordinator will be responsible for developing and implementing a content strategy to support the company’s goals for business growth and client management.

If you enjoy working in a collaborative and fast-paced environment and have an interest in supporting our business as it launches its next growth phase, we’d like to talk to you!

Specific Duties & Responsibilities (Include all the essential functions of the job):

• Involvement working with the RM’s, RSM’s and Executive to have a 12 month content plan defined for Social Media and Promotional pages.
• Develop Content (written website or social media posts/videos/graphics) in collaboration with the management team that adheres to gated processes/approvals and ensuring we stay “on brand” for the following items:
  • Duraline Conveyor Belt -digital and print material.
  • Social Media – LI and FB – publicizing training seminars, promotional pages, safety best practices, service work executed etc. All in an effort to support All-State Belting’s KVP’s of unmatched product selection, trusted advisor and responsive service.
  • Product Catalogues.
  • Promotional Pages at Regional or National Level. (For example Rubber Lining and Coating Services)
  • Maintenance Services
  • Safety Reminders
  • Human Resources – postings via social media FB/Instagram
  • Tips and Tricks
  • White papers/ Case Studies/Testimonials
  • Website
  • Advertising for Industry and Trade Publications (National or Regional Level)
  • Video (that supports our value propositions and internal training)
  • Website
• Managing a content calendar and ensuring that all deadlines are met.
• Staying up to date with industry trends and best practices
• Conducting keyword research to identify target keywords and phrases for optimization.
• Developing and implementing on-page optimization strategies, such as meta tags, header tags, and content optimization
• Builds brand awareness and recognition through positive public relations, stakeholder engagement, and building relationships in the business community.
• Develop and oversee Company’s improvement of website content, SEO initiatives ensuring branding is consistent via all engagement platforms.
• Develop, track and communicate on a regular basis key KPI’s that reflect engagement with our social media and website platforms so we can understand what content drives interest and potential revenue/hiring opportunities.
• Work with the team to develop & implement Company’s social media strategy.
• Manage/ troubleshoot our company website (WordPress).
• Manage 3rd party marketing relationships where necessary.
• Other marketing duties and special projects as required – potentially assistance with company event planning as an example, or managing issuance of tradeshow booth etc.
• Provides the most effective design approach in accordance with budget and time considerations
• Maintains current technical knowledge through workshops, review of professional publications and participation in professional events and associations
• Completes all hardcopy and electronic proof approvals and relevant press checks
• Works collaboratively in a team focused department, while also excelling on independent projects
• Proofreading, researching, writing and copy editing as required
• Oversees the execution of marketing plans, programs and guidelines for projects, initiatives and product promotion launches, while ensuring alignment with the overall corporate brand strategy
• Social media channel coordination; ensuring content and strategy align with Belterra’s brand and vision

Required Qualifications

Knowledge/Education & Experience

• Minimum 2 years’ experience in similar role
• Experience working with a variety of social media platforms to promote business brand.
• Post-secondary Degree or Diploma in communications, new media, marketing, or a related field.
• education in marketing/ social media

Skills & Abilities

• Excellent verbal and written communication skills
• Proactive, self-starter, driven, creative
• Team – oriented and ability to handle multiple projects at a time
• Demonstrated knowledge in effective use of social media as a marketing tool
• Excellent computer skills. Proficiency with Microsoft products and website CMS (custom and Wordpress), and Adobe Creative Suite.
• Able to work through and simplify technical knowledge
• French is a definite asset