Job Description
Job Description
Digital Marketing Manager at AgTrust Farm Credit
AgTrust Farm Credit is a premier resource to help people in urban areas who aspire to find and purchase their ideal home in the country.
In addition, we help farmers, ranchers, agribusinesses, and rural homeowners achieve their dreams by providing reliable and consistent credit and financial services.
We don’t take deposits, and we don’t finance other industries. Instead, we focus exclusively on the credit needs of rural America.
We’re a full-service cooperative lender specializing in financing rural land and agricultural operations. We have 19 office locations serving 81 counties in Texas and New Mexico, over $2.
9 billion in assets, and are a member of the nationwide Farm Credit System.
About the role :
As a Digital Marketing Manager for our fast-paced Marketing Department, you will be responsible for SalesForce Marketing Cloud (MC) development, implementation, management, and optimizing the system’s functionality.
You will manage content development on websites, blogs, content on social media channels as well as content for newsletters, and employee communications.
You will be the lead support to the VP of Marketing in maintaining all marketing collateral, including the production of content, keeping content fresh, informative, appealing, and strategically relevant.
The big picture :
You will assist in AgTrust’s local effort to be the preferred provider of agricultural financial services, surpassing all others in the customer and employee experience by embracing innovation and operational excellence.
In doing so, you will add increasing value to rural communities and their lifestyle.
If that sounds appealing to you, come join us!
Day-to-day, you will :
Engage with stakeholders to gather / analyze requirements and map them to solutions that leverage MC functionality.
This involves coordinating with Salesforce support teams if necessary.
Plan and execute a content strategy that drives high engagement and aligns with short-term and long-term marketing strategies.
Include ensuring quality, clarity and consistency in all content and manage content calendar, recording all usage and distribution of content for future reference.
Ensure content supports marketing goals and reflects best practices for performance analytics.
Your qualifications :
Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field, or equivalent experience and six (6) or more years of related marketing and SalesForce Marketing Cloud experience.
Requires Marketing Cloud Administrator and Email Specialist certifications. Experience using Adobe Creative Suites, WordPress, and Canva.
Demonstrated proficiency in video and photography (including editing), content development and management, and social media management.
What we offer :
An authentic environment where you can grow as part of a strong and tight-knit team
Competitive pay and bonus
Premium medical, dental and vision coverage, including prescription drug coverage
Flexible Spending Account (FSA) – Dependent Care, Health Care, Limited Purpose Health Care
Health Savings Account (HSA)
401(k) Savings Plan with matching contributions
Annual Leave (Vacation) Pay and Sick Pay
Parental Leave
Wellness Program
And more
Some legal language :
At the discretion of AgTrust Farm Credit, this position may be offered at an alternate title. In addition, other business experience may be considered relevant.
AA / EOE / M / F / D / V
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