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LEGENDS Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision.
Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions;
entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment.
For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay. FOR ATTRACTIONS Global Attractions is a natural progression from Legends 360-degree platform for success.
Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 10+ attractions around the globe.
We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors.
Legends manages all operations across ticketing, special events, sponsorship food and beverage and retail for Attractions partners.
VUE ORLEANS Vue Orleans is a one-of-a-kind observatory and cultural attraction located at the foot of Canal Street at the top of the newly renovated Four Seasons tower.
The Observatory is the City’s first 360-degree view of the city and the Mississippi River. The breathtaking panorama is just the beginning – exhibits and interactive experiences offer visitors a view back in time, covering three hundred years of history and the diverse people and groups that created the City’s unique culture and continue to shape it today.
THE ROLE The Marketing Manager serves as a key member of the integrated marketing team with ownership of the marketing communications portfolio.
The position will be responsible for managing multiple concurrent projects to drive awareness and conversion.The successful candidate will help support the day-to-day objectives for the marketing department under the guidance of the Sales & Marketing arm.
ESSENTIAL FUNCTIONS The Marketing Manager drives business success for consumers, tourism trade, group sales and special events. The manager :
Recommends resource allocations and manages budgets.
Manages the annual media and production budget, updates monthly.Manages and executes barter, value in kind, partner, and sponsor / promotional placements.
Directs the internal creative team to prepare and traffic advertising creative.Maintains the inventory of advertising creative assets.
With agency assistance, maintains updated flowchart, tracks KPIs and overall campaign effectiveness and reports weekly.
Earned Media / PR : In cooperation with our public relations agency, authors the annual public relations plan, updates quarterly.
Maintains the inventory of Vue Orleans media / press assets. Continually ensures the servicing of local, national, and international press.
Plans and executes all on-site press activations.Manages and executes barter, value in kind, partner, and sponsor / promotional activities.
Manages the PR Agency and budget, update monthly.With agency assistance, distributes clips, tracks efficacy of placements and reports weekly.
Owned Media / Website / Social Media : Produces the annual web / social media strategy, updates quarterly. Supervises the execution with the Digital Specialist (direct report) or equivalent resource.
Supervises the Digital Specialists’ monitoring of the Vue Orleans website and the creation of monthly editorial and promotional content calendars.
Ensures all channels are updated and refreshed.Sets tone and voice.Reviews and approves update of website, all social posts / messaging and review site activity (TripAdvisor, Yelp, et.
al.).Manages and supports the Digital Specialists activities to monitor, report upon and meet goals for new organic audience reach, web traffic and sales conversion.
Liaises with the Vue Orleans ticketing system.Routinely reviews Google Analytics, Facebook analytics, et. al. to develop weekly reports.
Manages the social media budget.
QUALIFICATIONS To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels.
The requirements listed below are representative of the knowledge, skill, and / or ability required.
COMPENSATION Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS Location : On Site The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls.
The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information. #LI-LH1
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