Advance Financial Hiring for Marketing Specialist Job at Nashville, TN Full Time

The Marketing Specialist performs professional work involved in the development, evaluation and promotion of the Company’s Customer Facing and Employee Facing marketing efforts to acquire new customers, retain current customers, attract potential applicants, retain existing employees and improve internal information flow within the Company. Must have an understanding of all marketing channels.

Benefits We Offer

• $500 Sign-on Bonus paid after 90 days of employment
• 100% company-paid health insurance
• 401k with 5% company match
• Student Loan Repayment Plan
• Paid Parental Leave
• On-site gym
• Generous PTO plan including a Paid Birthday holiday

What You’ll Do

• Oversee the development and execution of the content/social calendar and production, ensuring all content is on brand, within key goals and KPIs
• Monitor all Advance Financial social media channels
• Be able to write and edit Blogs, Social Post, Web Copy and New Releases
• Work with writers (internal and external), designers, video production, and external agencies to produce high-impact content that represents Advance Financial’s brand voice, to drive leads and conversion
• Aid with recruitment marketing
• Maintain internal documents, employee handbook, employee newsletter, etc.
• Handle employee reviews through outlets such as Glassdoor and Indeed to ensure high ratings
• Maintain intranet
• Oversee the execution of the SEO content strategy and ensure high-quality blogs and social post
• Work with Google Analytics, Salesforce, Oracle and Marketo data and reports to track and optimize content performance on ongoing basis
• Regularly measure the Company’s success / impact

What We’re Looking For

• 3-5 years in editorial and/or content creation, with the ability to analyze and simplify complex information to create marketing plans to target and nurture different prospects, leads and customer audiences
• Ability to concept, write and edit copy and video, think strategically about content across buyer personas, employee personas, and different stages of the funnel
• Must be able to handle multiple projects and produce timely and effective results
• Provide consistent and exceptional service to external vendors, customers and co-workers
• Strong writing and editing skills: fluency in writing and preparing copy for a variety of communication channels and mediums
• Ability to grasp new topics quickly and communicate professionally with stakeholders & SMEs
• Bachelor’s degree in English, Journalism, Communications, Advertising or Marketing

Physical Demands

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. They must be able to work with a computer screen that is quickly changing and flashing the user to be alert of specific information. Must be able to remain in a stationary position for 50% of the time.

Work Environment

Fast paced corporate environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

AAP/EEO Statement

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at the Company will be based on merit, qualifications, and abilities. The Company does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, or any other characteristic protected by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training. Any employees with questions or concerns about any type of discrimination in the workplace are encouraged to bring these issues to the attention of their immediate supervisor and/or the VP, Human Resources. Employees can raise concerns and make reports without fear of reprisal. Anyone found to be engaging in any type of unlawful discrimination will be subject to disciplinary action, up to and including termination of employment.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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