Acadia Shutters, Inc Hiring for Search Engine Marketing Manager Job at Atlanta, GA Full Time

We’re actively interviewing for an experienced Marketing Manager to own all aspects of Acadia’s marketing, from content creation to budget management to campaign analysis and more! The Marketing Manager will be responsible for developing comprehensive & diversified omnichannel marketing strategies in order to continue growing our business. The most successful candidate understands the importance of maintaining brand integrity, can analyze & report on a campaign’s successes & failures and is proficient in both verbal & written communication.

The Marketing Manager is responsible for the following:

DIGITAL MARKETING

• Manage multi-channel SEM Campaigns for Google Ads, Microsoft Ads, & Facebook Ads
• Research & remain educated on SEM / SEO strategies & best practices
• Propose & implement SEO techniques to improve organic web traffic
• Create & coordinate creative assets for Youtube, Gmail, and Google Display Campaigns
• Oversee accounts for platforms such as Google My Business, Yelp, Houzz, Nextdoor, & Angie’s List
• Negotiate purchase terms for digital ad space
• Coordinate the content & execution of email campaigns via Mail Chimp
• Identify new digital marketing opportunities and propose campaign strategies for each

TRADITIONAL MARKETING

• Manage the distribution of bi-weekly direct mail campaigns
• Coordinate the design of direct mail postcards
• Negotiate purchase terms with printers, radio stations, broadcast companies, etc.
• Finding & Managing freelance creative talent including designers, photographers, copywriters, video editors, etc.

ANALYSIS & REPORTING

• Manage a monthly marketing budget across multiple advertising channels
• Study customer source trends
• Research & implement new customer source opportunities
• Track & analyze website traffic via Google Analytics
• Organize & analyze data to identify the effectiveness of marketing channels and campaigns
• Conduct competitor research & analyze Acadia’s position in the marketplace

WHAT ACADIA SHUTTERS OFFERS YOU:

• Full medical, dental, vision, & life insurance plans
• 401k investment opportunities
• Paid time off
• Competitive salary commensurate with experience
• Growth-based bonus structure
• Dedicated office
• Company phone & computer

MINIMUM QUALIFICATIONS:

• A Bachelor’s degree in marketing, communications, business, or other related fields
• Five years of relevant work experience
• Experience with project management and managing a creative team
• Expert knowledge with creating and managing Google Ads, Microsoft Ads, & Facebook Ads
• Strong Knowledge with top social media channels, tools, and the platforms used to track and analyze their performance
• Familiarity working with email distribution programs such as Mail Chimp.
• Strong verbal and written communication skills

Job Type: Full-time

Salary: $70,000.00 – $90,000.00 per year

Job Type: Full-time

Pay: $70,000.00 – $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• Atlanta, GA 30345: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many years of Google Ads experience do you have?
• How many years of SEO experience do you have?
• What is the dollar amount of the annual marketing budget you currently manage?

Education:

• Bachelor’s (Required)

Experience:

• Marketing: 5 years (Required)
• Social media management: 1 year (Required)

Work Location: One location