The Staff Pad Hiring for Marketing Specialist at Helena, MT, US Full Time

POSITION TITLE – MARKETING SPECIALIST

KEY RESPONSIBILITIES

Collateral Design and Production :

• Create various promotional and informational materials.
• Design digital and physical signage, brochures, flyers, newsletters, event materials, social media graphics, and website content.

Copywriting and Content Development :

• Develop content for website, advertising, email, newsletters, and other marketing collateral.
• Perform website updates and respond to website inquiries.

Campaign Support :

• Assist in developing and executing marketing campaigns for physicians, service lines, and brand initiatives.
• Support media plan execution and manage vendor relationships for ad placements.

Internal Liaison :

• Coordinate marketing requests and deliverables through the project management system.
• Oversee new physician marketing process and manage provider onboarding / off-boarding.

Analytics and Reporting :

• Track media placements, manage creative assets, and generate campaign reports.
• Maintain marketing dashboards and KPI analytics.

Brand Management :

• Ensure brand collateral is updated and correctly posted throughout facilities.
• Manage signage and wayfinding systems within the health system.

QUALIFICATIONS

• Experience :
• 1-2 years of relevant experience or strong entry-level marketing skills.
• Basic desktop publishing experience; proficiency in Adobe Creative Suite is a plus.
• Strong writing and organizational skills.
• Experience with digital communication platforms, social media, and CMS; Drupal and Asana experience preferred.
• Healthcare experience is advantageous but not required.

Education :

Bachelor’s degree in marketing, communications, or journalism preferred, or equivalent experience.

Licenses / Certifications :

Must have a current Montana State Driver’s License.

Detailed Responsibilities Breakdown

1. Design and Production :

• Develop and design promotional items (screen savers, internal signs, flyers, brochures, newsletters).
• Create event materials, social media graphics, and website visuals.
• Ensure all designs adhere to brand guidelines and are creative and original.

2. Content Creation :

• Write and develop messages for various platforms (website, advertising, emails, newsletters).
• Maintain and update website content and manage email inquiries.

3. Campaign Management :

• Assist in planning and executing marketing strategies.
• Coordinate media buys and maintain relationships with media and digital vendors.

4. Internal Collaboration :

• Act as the point of contact for internal marketing requests.
• Manage the development of external newsletters, including content creation and distribution.
• Oversee new physician marketing efforts.

5. Analytics and Metrics :

• Track and analyze media placements.
• Create reports to monitor campaign performance and maintain KPI dashboards.

6. Brand and Asset Management :

• Manage and refresh brand collateral throughout facilities.
• Maintain creative asset and photo libraries.

7. Event Participation :

Represent the organization at various events, ensuring professional and confident communication.

Tools and Platforms

• Adobe Creative Suite (preferred for design tasks).
• Knowledge of social media platforms and content management systems.
• Experience with Drupal and Asana is beneficial.

PandoLogic. Category : Marketing & Biz Dev, Keywords : Marketing Specialist, Location : Helena, MT-59604

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