The MARKETING PRODUCER will apply sound brand strategy to develop and executive creative concepts via on-air news promos, station image campaigns, original content and graphic design.
Campaigns should deliver a clear message and reinforce the value of the station brand.
The Marketing Producer has a creative spirit. They are confident in their abilities to conceptualize and effectively communicate their ideas.
They have a talent for writing clear, purposeful copy that resonates with our audience. They are experts in shooting and editing in a way that pushes past the expected.
They are often asking “what if?” instead of accepting norms.
This person is organized and able to work quickly to meet aggressive deadlines. They are constantly striving to improve their skills and remain on the cutting edge of industry trends.
The Marketing Producer collaborates with team members to produce the best possible creative and is able to put ego aside when necessary to accomplish this goal.
Responsibilities :
Travel : Rarely : less than 10%
Work Environment Set : Office : normally performed in a typical interior / office environment
Physical Demands Set : Sedentary work : Involves sitting most of the time; walking, lifting, bending, standing, etc.
Work Environment : Office
Physical Demands : Medium work
Travel : Rarely : less than 10%
Work Environment Set : Office : normally performed in a typical interior / office environment
Physical Demands Set : Medium work : Involves standing prolong hours, stooping, bending, lifting / pushing up to 25 lbs.
About TEGNA
TEGNA Inc. (NYSE : TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide.
TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit
www.TEGNA.com
EEO statement :
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
TEGNA complies with all applicable laws related to accommodations.
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