The Marketing Planner serves as the email channel expert and manages the integration of DSG business category, e-commerce, brand and storewide marketing campaigns. This position must evaluate email performance and make recommendations for future campaigns. The Marketing Planner is responsible for creating and maintaining weekly, monthly and annual marketing plans that achieve ROI goals. This person must ensure clear communication of email marketing campaigns & events to all key stakeholders.
Develops integrated email marketing plans for specified DSG categories of business that achieve ROI goals
Manages the flow of information between key stakeholders
Collaborates with the Email Analytics & Email Targeting teams to evaluate the success of each email campaign
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