The Manager, Acquisition or ECM Marketing is a member of a team responsible for delivering best in class, branded marketing and loyalty programs across multiple portfolios and channels leveraging data-driven insights and vertical expertise to drive profitable campaigns that deliver value for our cardmembers, brand partners and our organization.
This role builds marketing strategy for either acquisition or ECM initiatives and supports execution of marketing strategy that drives strong, sustainable, mutually beneficial growth in New Accounts, Accounts Receivable, Credit Sales and Profit. The Manager, Acquisition or ECM Marketing collaborates with their leader to shape Marketing decisions and strategies and gain ongoing investment approval. The role must demonstrate financial industry, vertical, and product knowledge to develop marketing campaigns that deliver on expected KPIs for Bread Financial products across channels and meet GM teams’ portfolio goals. Other duties as assigned to meet function/business needs.
(NYSE: BFH) is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive product suite, including private label and co-brand credit cards, installment lending, and buy now, pay later (BNPL). Bread Financial also offers direct-to-consumer solutions that give customers more access, choice and freedom through its branded
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