Essential Job Functions*:
Hess Orthodontics is a high energy, fast paced practice with a passion for providing excellent care to patients and creating a fun environment for team members!
The Marketing Relations Manager is a highly motivated, self-directed, and skilled communicator with a passion for relationship building, community outreach, event planning, and lead generation. This is a position that relies on relationships, business savvy, and people skills and is a key member of the Practice leadership team.
· Collaborate, develop and execute marketing programs to promote the Practice.
· Maintain current relationships with practices and identify potential practices
· Strong understanding of practice services and products as well as business position and competition to keep practice competitive
· Develop, manage, and track marketing plan and budget in partnership with the doctor, PM, and CTS which includes but not limited to: doctor referral marketing, school/community partnerships, sponsorships, local PR, and events to deliver against new patient goals.
· Responsible for monthly reporting
· Collaborate in the creation and implementation of the annual promotional and event calendar.
· Perform lead generation through local branding, relationships, promotions and events.
· Oversee the planning and support of any grand opening, new doctors and anniversary events.
· Develop first-hand knowledge of market dynamics and opportunities by spending time in the market identifying potential business and corresponding marketing programs.
· Manage the ongoing local market competitive analysis and reporting.
· Collaborate with Central Marketing Team Support to develop and execute marketing strategy
· Submit and track all new vendor set-up, invoicing, payments, and payments Accounts Payable.
· Schedule and attend events within the schools, practices and community.
· Measure success of various marketing campaigns.
· Identify, develop and execute brand building areas
· Leverage customer insight data to refine brand management.
· Help promote uniformity and consistency of brand.
· May directly lead 1 to 2 direct reports in practice
· Collaborate with practice leadership, agency, and fellow marketing team to identify annual and quarterly goals and plans. Attend all practice meetings as needed.
*Please note: this job description is not designed to cover a comprehensive list of duties or responsibilities that are required for this position. Duties and responsibilities may change with or without notice.
Essential Job Skills:
· Outgoing and positive personality with natural desire and ability to engage people
· Strong communication skills, capable of building relationships within a community
· Enjoys planning and assembling teams to achieve a goal
· Enthusiastic self-starter who brings a positive energy to each practice, and to the team.
· Strong organization skills and desire for integrative communication across the organization is a must.
· Thrives under pressure in a fast-paced, entrepreneurial environment
Minimum Requirements:
· Bachelor’s in Marketing and/or 5-10 years marketing / community outreach experience
· 1-3 years of orthodontic marketing experience is a plus
· Proven ability to impact business growth through marketing efforts
· Travel to 5 locations + surrounding areas as needed
· Valid driver’s license
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
· Sitting, standing, bending, reaching, walking
· Ability to lift and carry 20 pounds
· Hand-eye coordination and manual dexterity sufficient to maneuver in an office environment (keyboard, phone, copier, and other office equipment
· Mobility required to maneuver travel requirements
Southern Orthodontic Partners is an Equal Opportunity Employer (EEO).
Job Type: Full-time
Pay: $70,000.00 – $80,000.00 per year
Benefits:
Schedule:
Experience:
Work Location: On the road
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