JPMorgan Chase Bank, NA Hiring for Marketing Strategy Associate Job at Wilmington, DE Full Time

The Embedded Payments Marketing team, part of Card Services, is responsible for driving incremental growth amongst the number of households who have embedded their Chase card online. Core to achieving its goal is driving effective marketing campaigns to encourage customers to do so.

The Marketing Senior Associate will plan and execute go-to-market strategies for Chase’s Stored Card tool and Chase digital wallet features and enhancements by forming the positioning, value proposition and messaging. In this role, you will be partnering closely with Digital Product Management, Finance, Analytics and senior stakeholders across card. The Marketing Sr. Associate will contribute to the growth of the Embedded Payments business by delivering marketing strategies to grow embedded customers through provisioning and card management tools.

Responsibilities:

• Analyze marketing performance data and provide insights and propose improvements into the strategy and campaigns that support our business goals
• Exhibit a strong understanding of the business and actively seek input to anticipate business needs
• Drive business case creation for ultimate campaign approval
• Drive and coordinate quantitative and qualitative marketing research efforts to confirm what our customers need most from Stored Cards and Digital Wallets
• Plan lifecycle marketing, with a focus on retention and ‘stickiness’, as well as re-targeting campaigns for our current user base to help steer their journey and discover new products.
• Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals.

Ideal candidates would be able to:

• Build, execute and scale cross-functional marketing programs
• Lead and influence cross-functional internal and external teams
• Problem solve with strong project management skills and attention to detail
• Prioritize and manage multiple priorities
• Be an owner: step up and take the lead on challenging, ambiguous work.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.

The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the “WELL Health-Safety Rating” for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.

As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm’s current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm’s vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.

Equal Opportunity Employer/Disability/Veterans