Position Purpose:
The Consultant role of Senior Manager of Media Strategy & Planning will leverage world class media expertise to translate strategic brand priorities into best in class media strategy & media plans that drive measurable awareness and demand across Lindt USA brands. This role will apply a strategic media mindset with a high level of attention to detail to partner with the media agency to develop highly effective & efficient media plans and supervise optimization of all media campaigns. This person will utilize her/his analytical mindset to drive and manage the media strategies through utilization of data, performance analysis, and exploration and testing of new media channels and growth tactics. While continuously leveraging proven, traditional media channels, this role will utilize a strong test & learn mindset to develop a multi-year learning agenda to continuously improve the Lindt media plans and capitalize on key consumer & media trend evolutions. The consulting role of Senior Manager of Media Strategy & Planning will actively contribute to the global Lindt learning agenda, collaborating with Lindt employees at international headquarters and across countries & spearheading global media tests as appropriate. This person will be responsible for teaching and training the internal brand team on key media strategies, principles, and learnings, and partner with the team to gather key media inputs for the annual planning process.
Media Leadership:
Improvement & Innovation:
Measurement & Reporting
Requirements
Experience:
Required
Preferred
Skills & Knowledge:
Education:
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