Yoh, A Day & Zimmermann Company Hiring for remote, Web Analytics Specialist Job at San Francisco, CA Full Time

Remote, Web Analytics Specialist needed for a contract opportunity with Yoh’s client.

Top Skills You Should Possess:

• Bachelor’s Degree in Quantitative area with 4+ years of experience in Web Analytics and experience analyzing and understanding on-site, user engagement and e-commerce/shopping behavior trends.
• Demonstrably strong analytical skills and a track record of deriving actionable insights and testable hypotheses from website behavior and business data.
• Expert-level, extensive hands-on experience with, Adobe Analytics.
• Expert querying, mining/manipulating, and analyzing large data sets using SQL.

What You’ll Be Doing:

• Pay range: $ 45.00 to $ 55.00 per hour (W2). Potential to convert to FTE.
• Monitor, analyze and report web traffic, onsite behavior and business trends/KPIs e.g., engagement, conversion rates, and web attributed revenue; perform one-offer analyses as needed to understand and explain business trends and/or isolate anomalies.
• Develop, evolve reporting dashboards of web traffic, referral sites, user journeys, visitor on-site behavior and engagement trends, conversion paths, audience segments, and marketing channel trends; report findings via easy-to-understand data visualizations.
• Leverage analyses to identify web page and page component candidates for enhancement, optimization.
• Regularly update Marketing leadership and cross functional stakeholders re: traffic, behavior and business trends.
• Work with cross-functional teams to implement best-of-breed campaign tracking, segmentation and measurement frameworks – and to ensure analytics measurements are in-sync across DBX data sources.

What You Need to Bring to the Table:

• Bachelor’s Degree in Quantitative area with 4+ years of experience in Web Analytics and experience analyzing and understanding on-site, user engagement and e-commerce/shopping behavior trends.
• Demonstrably strong analytical skills and a track record of deriving actionable insights and testable hypotheses from website behavior and business data.
• Expert-level, extensive hands-on experience with, Adobe Analytics.
• Expert querying, mining/manipulating, and analyzing large data sets using SQL.
• Extensive experience understanding, communicating potential impact of web experience details on user take-rates and use experience satisfaction.
• Knowledge and interest in acquisition campaign tactics and marketing channels such as SEM, display, and email; deep familiarity with UTM parameters that allow for accurate campaign tracking and measurement.

Recruiter: Cliff Russo

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities [1]to contact us if you are an individual with a disability and require accommodation in the application process.

Links:
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[1] https://www.yoh.com/applicants-with-disabilities

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