YMCA of Metropolitan Dallas Hiring for Associate Vice President: Marketing (FT/Benefits- GREAT ORGANIZATION!) Job at Coppell, TX Full Time

The YMCA of Metropolitan Dallas is a nonprofit organization, serving almost 200,000 people annually via programs, outreach, and events throughout Collin, Dallas, Denton, Ellis, Palo Pinto, and Rockwall counties. We believe our Team Members are KEY in our success and impact; therefore, we look for team members with an entrepreneurial spirit and a passion to build genuine relationships and meaningful collaborations with our branches, staff, and the other organizations we work with.

The Y is seeking an Associate Vice President of Marketing to provide leadership and vision to our Marketing Department, incorporating all the elements necessary to grow membership and program participation in the branches and at camps and expand our brand to include the development and direction of the Association’s marketing efforts, including branch activities.

Reporting to the VP/Chief Marketing Officer, this position will be responsible for the following areas, subject to change as we expand and grow:

• Develop the Association’s integrated marketing plan and strategy including but not limited to image and positioning, external and internal analyses, communications and implementation
• Work closely with Ops VPs, VPs for Membership, Program, Executive Directors and marketing staff to maximize the resources and knowledge in the Association Office and the branches
• Create a collaborative environment among AO and the branches that yields optimal results
• Direct all Association Marketing and market research efforts; Plans, coordinates and implements Association wide membership and program promotion campaigns and other campaigns as needed
• Conduct media buys for Association wide promotions; Leads website, eCommerce and digital advancement initiatives, Serves as a resource to branches on membership and program pricing issues
• Gather competitive pricing information regionally
• Supervise Marketing and Communications Manager

Requirements:

• Bachelor’s degree or equivalent and 5-10 years experience in Marketing with demonstrable results
• Demonstrated ability of digital marketing tactics, Adobe Creative Suite, website design
• Demonstrated relationship building, supervision, collaboration skills
• Proven skills in strategic thinking, planning, management and communication
• Preferred:
• Masters Degree
• Proven Graphic Design Skills

Home Office:

Association HQ at Coppell Family YMCA, 2nd floor, Coppell, TX

Job Type: Full-time

Pay: $76,000.00 – $85,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Relocation assistance
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• Coppell, TX 75019: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 5 years (Required)

Work Location: One location