Yami Hiring for Marketing Director, Paid Acquisition Job at Remote Full Time

About the role

At Yami 亚米, we bring the world closer together by offering the largest selection of Asian goods to North America. Whether we help our customers get items reminiscent of home or inspire diverse individuals to explore East Asian culture, we deliver the best of China, Japan, and Korea’s food, beauty, and home goods to your doorstep, fast.

The marketing team is both creative and data-driven. We believe in choice, value, innovation, and celebrating cultural diversity. Reporting to the CMO, we are looking for a Director of Paid Acquisition to lead our paid search, social, and affiliate marketing to grow our mainstream American customer base.

What you’ll do

• Strategize, implement, and oversee a paid marketing growth loop that accelerates our revenue growth while optimizing for efficiencies.

• Be responsible for our KPI goals (GMV, CAC, ROAs, LTV)

• Own and manage a paid acquisition budget and re-allocate resources where most needed

• Create, manage, and scale customer acquisition and retention campaigns across a diverse channel mix including Google/Youtube, Meta, Tiktok, Criteo, and various large advertising platforms

• Kick start our affiliate marketing program, recruit partners and determine profitable promotion opportunities

• Target, experiment with, and capture new audiences to expand our total addressable market. Launch new international markets as we expand our operations

• Collaborate with creative, content, and design teams to rapidly test and improve the performance of our copy, video, and static ads.

• Work closely with our Business Intelligence and Data teams to own performance and attribution reporting.

Who we’re looking for

• 5-8 years of paid user acquisition experience at an agency or high growth start-up. With 3+ years of experience managing both paid search and paid social teams

• Have scaled a paid acquisition budget from 7 to 8 figures per month (e.g. 1MM to 30MM+)

• E-commerce and/or marketplace experience preferred

• Have a passion for uncovering the truth in numbers. Possess a sharp grasp of tracking, analytics, and excel. You make decisions informed by data and offer insights that can be actionable and communicable to other departments.

• Have an innate sense of creative storytelling, copy, and design and how they impact performance

• Be a proactive team player and leader. We are a start up and you must be comfortable rolling up your sleeves and working on a small team whilst embracing the challenge of building and mentoring your team as we grow.

• Excellent communication skills when working across departments and multiple stakeholders

• Knowledge of or enthusiasm to learn about Asian products and AAPI culture

• Bilingual Chinese, Japanese, or Korean a plus

What we offer

• A competitive base salary, depending on experience

• Stock options

• Hybrid or fully remote work location within the continental US

• Regular team events, free snacks, drinks, and employee discount

• Comprehensive health, dental, and vision benefits (HMO, PPO, and Premium PPO options)

• Flexible work schedule and PTO

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?

Experience:

• Marketing: 5 years (Required)

Work Location: Remote