Wolters Kluwer Hiring for Marketing Manager – Integrated Marketing (remote) at Phoenix, AZ, United States Full Time

LOCATION : Remote U.S. locations

OVERVIEW

The role of the Marketing Manager is to develop and manage aggressive go-to-market plans for key product lines within the Wolters Kluwer Legal & Regulatory U.

S. portfolio. The position will be responsible for owning the customer segmentation, targeting with precision and rigor, and designing and managing campaigns and programs to grow market share through customer acquisition and sales, revenue retention, and product launches in support of the business goals by understanding customer workflows, market segment needs and utilizing all marketing vehicles necessary to generate demand and revenue.

Key functions include Market Segmentation, Strategy, Campaign Development and Testing, Budgeting, and Project Management.

DUTIES

Develop a go-to-market (GTM) plan targeting the corporate, healthcare, and retirement markets, including market assessments, marketing strategy, market segmentation and programs that will drive lead gen, upsell, cross-sell and retention.

Develop segment value prop and messaging guidelines, translating research and segment needs into business insights, with in-depth understanding of customers, competitors, products, and industries.

Working in conjunction with the Product Marketing Manager to align product positioning and messaging by understanding and refining market segment needs and customer personas.

Identify and create content marketing opportunities with Product Management, Editorial and the Demand Generation Manager to generate an ongoing lead gen strategy & plan inclusive of budgeting & reporting.

Propose, develop, implement, and test marketing campaigns across all appropriate advertising & marketing channels which may include lead generation, thought-leadership programs, webinars, event marketing, etc.

to achieve the marketing strategy and business objectives.

Lead the marketing launch process from initial planning and development to launch activities to post-sale customer experience

Engage with key internal stakeholders from Sales, Product, and Marketing to ensure go-to-market efficiency and effectiveness

Manage reporting and analytics on all programs to measure success and return on investment.

Collaborate with Sales to identify and understand the best path to market for proposed product solutions and be able to implement change as necessary.

Develop sales enablement tools for multiple sales channels, to generate, progress and close sales

Manage and track expenditure for your segments within the provided budget

Participate in key industry networks, associations, and applicable conferences and events

Support overall brand management and the building of brand equity

QUALIFICATIONS

Education : bachelor’s degree (coursework emphasis in Marketing & Advertising preferred); or equivalent experience

Experience :

7+ years of experience in business-to-business (B2B) marketing.

Strategic marketing, media planning, and digital marketing experience

Skilled in building rigorous data-driven marketing strategies and tactics.

Preferred Experience :

Corporate or healthcare legal & compliance market

Salesforce.com (or similar platform)

Microsoft Office tools, especially Excel and PowerPoint

Other Knowledge, Skills, Abilities or Certifications :

Work well in a matrix organization and effectively manage across boundaries

Marketing domain knowledge with an understanding of the legal and related business markets

Copywriting skills

Verbal and written communication skills to converse with sales and business stakeholders, customers, marketing peers, and management.

Attention to detail and highly organized and motivated with ability to work independently

Data first approach and passion for results

TRAVEL : Some domestic travel (10%) may be required for internal meetings or customer conferences.

LI-Remote

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer / business units is an Equal Opportunity / Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.