Wild Bill’s Tobacco Hiring for Marketing Event Coordinator at Detroit, Michigan, USA Full Time

As an Experiential Event Coordinator, you will be responsible for planning, organizing, and executing experiential events, activations, and brand experiences that leave a lasting impression on attendees.

You will work closely with marketing department and other internal teams to ensure that events align with brand objectives and provide memorable experiences for participants.

This role demands creativity, strong project management skills, and a deep understanding of experiential marketing.

Key Responsibilities :

Event Planning and Execution : Conceptualize, plan, and execute experiential events and activations for all stores and corporate events.

Manage all logistical aspects, including venue selection, vendor coordination, permits, and equipment setup.

• Client Collaboration : Collaborate with team to understand brand goals, objectives, and messaging. Present event concepts and proposals to executives, incorporating their feedback.
• Budget Management : Develop and manage event budgets, ensuring that projects stay within financial constraints.
• Vendor and Partner Coordination : source and negotiate with vendors, contractors, and partners to provide necessary services and elements for events.

Oversee vendor contracts and agreements.

• Creative Development : Contribute innovative ideas and creative concepts to enhance event experiences. Collaborate with designers and creatives to develop event branding and collateral.
• Marketing and Promotion : develop marketing strategies to promote events and reach target audiences. Utilize various channels, including social media, email marketing, and PR, to generate buzz and attendance.
• On-Site Management : Lead on-site event management, ensuring smooth execution and troubleshooting any issues. Coordinate event staff, volunteers, and brand ambassadors.
• Data Analysis and Reporting : Collect and analyze data on event effectiveness and attendee engagement. Create post-event reports with insights and recommendations for future improvements.
• Compliance and Safety : Ensure events comply with relevant regulations, permits, and safety standards. Develop contingency plans for emergencies or unexpected issues.

The Experiential Event Coordinator plays a crucial role in creating memorable brand experiences that resonate with audiences.

This role requires a combination of creativity, project management expertise, and client collaboration to deliver successful experiential events that meet client objectives and drive brand engagement.

• Bachelor’s degree in Event Management, Marketing, Communications, or related field (preferred).
• Proven experience in event coordination, with a focus on experiential marketing.
• Strong project management skills, including budgeting and time management.
• Excellent communication and interpersonal skills.
• Creativity and ability to think outside the box.
• Proficiency in event management software and tools.
• Knowledge of current industry trends and best practices.
• Flexibility to work evenings and weekends as required by event schedules.
• Attention to detail and ability to handle multiple projects simultaneously.

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