Wheeler Advertising is looking for a Digital Strategist to join our expanding team. You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Bing Ads, making optimizations and updates daily. You’ll be trusted to oversee all account activity, collaborate with account managers from other channels, and come up with campaign strategies for your book of clients.
You Will Be Required To:
Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.
Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads® & Bing Ads®
Managing Search, Display, Remarketing and Video advertising campaigns.
Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
Creating and implementing campaign A/B test experiments to identify optimal campaign settings
Using Google Analytics and internal software to develop insights and action items intended to improve paid search performance and meet client goals.
Analyzing paid search campaign results and adjust strategy and budgets accordingly.
Communicating with clients regularly to discuss goals and deliver results.
Developing strategies across all marketing channels to improve client goals and achieve maximum efficiency.
You Must Have:
3 plus years of experience managing multiple client portfolios in paid search industry
Excellent verbal and written communication skills
Excellent analytical skills
Deep knowledge of the SEM industry and the paid search advertising model
Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
General knowledge of search engine optimization (SEO), social advertising, and web usability
Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
Ability to manage expectations and priorities
Job Type: Full-time
Pay: $50,000.00 – $60,000.00 per year
Work Location: One location