West Virginia University Hiring for (Hybrid) Marketing Strategist-UR-Marketing at Morgantown, WV, United States Full Time

Description

West Virginia University, Department of University Relations – Marketing is currently accepting applications for a (Hybrid) Marketing Strategist.

About the Opportunity

Under the supervision of the Marketing Director for Undergraduate Recruitment and Parents the Marketing Strategist is a leader, thinker, collaborator, organizer, project manager, content strategist and marketing strategist at the University.

Using specific audience insights, the Marketing Strategist is able to produce high-quality, high-level marketing plans for high school prospects, leads and admitted students .

In addition, this position will lead the partnership with marketing partners who handle prospective student and parent marketing and communications.

In addition, the individual will serve as day-to-day project manager between key UREM leaders and the fulfillment and production efforts.

Following University Relations guidelines, the position is responsible for developing, overseeing and managing the development of printed materials, websites, social media, advertisements, online marketing, event promotion and any other programs that help promote a positive image for the University for recruitment purposes.

This individual is a leader and influencer on the University Relations Team, the Enrollment Management Team and will also lead as part of the UR-Marketing Team.

This is a hybrid position.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including :

• 37.5-hour work week
• 13 paid holidays ( staff holiday calendar )
• 24 annual leave (vacation) days per year
• 18 sick days per year

for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments.

Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)

• WVU offers a range of health insurance and other benefits (this position is a benefits-eligible non-classified staff position)
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks.

Looking for more retirement benefits information ? Check out retirement health insurance benefits, retirement income, and FAQ’s.

Wellness programs

What you’ll do :

Marketing plan development :

• In tandem with the Marketing Director, help to develop a comprehensive and state-of-the-art marketing and communications plan for admitted students.
• In tandem with the Marketing Director, help to develop a comprehensive and state-of-the-art marketing and communications plan for prospective students.
• Create marketing plans and oversee the production of tactics for recruitment events targeted to leads and prospects.
• Create additional mid-to-high priority marketing plans, as determined by the Marketing Director and other leaders within UREM.
• Review and update recruitment marketing content buckets and messaging matrices to allow for continued unique and successful marketing messages to reach prospective students.

Project Management :

• Lead established creative and production teams to ensure finalized tactics are aligned to the strategies developed to meet recruitment goals.
• Ensure deadlines are met and work alongside both fulfillment and production teams to make sure necessary information is provided to lead to success.
• Manage projects within the WVU project management tool; after developing marketing plans, use the available tools to help communicate with team members to accomplish tasks by appropriate deadlines.
• Ensure various teams within UREM and across the University are updated with marketing plan information to help them make decisions.
• Share approved marketing plans and tactics with relevant groups to connect dots and improve reach of marketing efforts.
• Oversee the marketing partnership with vendors responsible for communicating with prospects. Develop strong relationships and approve / edit work, as necessary to help to reach University goals.

Reporting :

• Develop a monthly and cycle-long report to show how marketing efforts have affected enrollment trends. Based on trends, make suggestions, and alter future marketing plans.
• Maintain a document that shows all finalized content – digital and print – within a recruitment cycle.

General :

• Fully understand and help to update the University’s mission, vision, values, goals, and brand in regard to admitted students and parents.
• Actively represent the University Relations / Enrollment Management team in meetings, project teams, presentations, etc.
• Participate in the University Relations-Marketing Leadership Team.
• Participate in the UREM Leadership Team.
• Partner with the UR-Outreach team to participate in and advise on undergraduate recruitment events and experiences.
• Serve as a marketing expert and strategy lead on various University Relations & Enrollment Management campaigns and projects.
• Serve as the point of contact and liaison between University Relations and other internal clients.
• Actively participate in various University committees and meetings in regard to recruitment and enrollment efforts.
• Explore new and innovative technologies, platforms, and applications to creatively deliver visual and educational content to relevant target audiences.
• Executes presentations to UREM, various working groups, college / school communicators / recruiters, and other leadership groups.
• Showcases expert level knowledge in all areas, but specifically communications and marketing, of enrollment and recruitment of undergraduate first-time-freshman, first-time transfer, and international students.
• May serve as a “second in command” to the Marketing Director when needed, particularly on topics like : budget approval, communication plan decisions, strategy development toward goals, etc.
• Serves in a decision-making position for the University with marketing for undergraduate first-time-freshman, first-time transfer, and international students.

Qualifications

• Bachelor’s degree in marketing or related field required; master’s degree preferred.
• A minimum of three (3) years of related experience required.
• Demonstrated excellence of all popular marketing platforms.
• Demonstrated excellence in marketing trends, with demonstrated ability to analyze media trends and create strategic media plans accordingly.
• Demonstrated excellence to deal with sensitive and sometimes confidential issues appropriately; skill in establishing and maintaining cooperative working relationships.
• Demonstrated excellence in getting the best use out of marketing tactics.
• Demonstrated excellence in marketing goal development, tracking and analytics.
• Demonstrated experience in developing strong customer relationships.
• Demonstrated ability to oversee people and their work.
• Demonstrated ability to lead groups and projects.
• Demonstrated ability in organizing tasks, documents and materials with efficiency and accuracy.
• Experience in developing and executing multichannel communications and marketing plans.
• Experience in clearly articulating (written and verbal) strategies and plans to achieve goals.
• Experience in developing written communications.
• Experience in managing multiple projects with competing priorities.
• Self-starter and can lead independently and proactively.
• Strong analytical skills, problem-solving and high attention to detail.
• Ability to adhere to WVU brand guidelines.
• Ability to keep up with changing technology as it impacts marketing and make necessary changes.

About WVU

At West Virginia University, we leverage our talents and resources to create a better future for our state and the world.

As West Virginia’s land-grant university, WVU has three campuses that touch each corner of the state. The WVU System includes 518 buildings on 15,880 acres, Extension Service offices in all 55 counties, ten experimental farms and four forests.

From the groundbreaking R1 research of our flagship campus in Morgantown to the career-oriented programs of WVU Potomac State in Keyser to the technology-intensive programs at WVU Tech in Beckley – the contributions of WVU employees directly impact the 1.

8 million people of West Virginia every day, no matter their role or position.

Service, curiosity, respect, accountability, and appreciation are the core values that unite Mountaineers, inspiring one another to work tirelessly and support others as they seek to reach new heights.

After all, when you’re a Mountaineer, impossible is just another mountain to climb.

Creating an inclusive, engaged, and dynamic learning environment is core to WVU’s academic mission. We welcome candidates who can contribute a range of ideas, approaches and experiences.

To learn more about West Virginia University, visit go.wvu.edu. View current career opportunities at careers.wvu.edu.

West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity.

The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.

Job Posting

Sep 6, 2023

Posting Classification : Non-Classified

Exemption Status : Exempt

Benefits Eligible : Yes

Schedule

Full-time