Wells Fargo Hiring for Marketing Manager, Deepening Marketing at New York, NY, US Full Time

About this role :

Wells Fargo is seeking Marketing Managers in Consumer, Small & Business Banking providing coverage for Branch Banking, Chief Customer Office, CSBB Control, CSBB Diverse Customer Segments, CSBB Operations, CSBB Strategy & Transformation, Consumer, Small and Business Banking Marketing.

Learn more about our career areas and business divisions at wellsfargojobs.com.

These roles will be in the CSBB Marketing organization, Deepening group. The Deepening team is responsible for developing and executing marketing campaigns that will grow balances, deepen relationships, and improve satisfaction among existing consumer and small business checking customers.

• The ideal candidates will have proven experience across various marketing channels, including but not limited to digital on-us, email, in-branch, print, direct mail, ATM and digital paid media;
• have demonstrated experience collaborating across a complex matrixed-organization to ensure flawless campaign execution that meets deadlines and mitigates risk;

and possess strong analytical and problem-solving skills to evaluate campaign performance data to formulate effective program plans that optimize performance.

In this role, you will :

• Lead complex direct-to-customer campaigns across multiple channels.
• Navigate and flawlessly deliver within existing campaign execution processes while identifying opportunities to increase efficiency, reduce operational risks, and increase speed-to-market.
• Work across functional teams to plan and ensure execution in a timely, on-strategy and cost effective way, while adhering to channel governance and utilizing best practices.
• Utilize strong analytical skills to assess individual campaign effectiveness and, when necessary, adjust creative and channel strategies to improve customer engagement and conversion.
• Lead all submissions for operational workflows and processes adhering to Marketing campaign management requirements.
• Manage approvals for all internal legal and compliance requirements with keen attention to detail.
• Provide documentation as needed for field readiness.
• Monitor in-flight campaigns.
• Collaborate and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables.

Required Qualifications, US :

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following : work experience, training, military experience, education.
• Experience with financial services industry, products, and services.

Desired Qualifications :

• Demonstrated ability to leverage marketing and related technologies to drive improvements to marketing outcomes.
• Understanding of digital channels, including paid search, websites, and email.
• Excellent verbal, written, and interpersonal communication skills.
• Familiarity with Aprimo, Salesforce or similar marketing technologies.
• BA / BS in marketing or related field.
• Excellent project management and time management skills.
• Ability to influence with the ability to clearly articulate an opportunity, conceptualize solutions and work with COEs / business partners to gain their support and flawlessly execute with reduced risk and within deadlines.
• Bias to action and demonstrated ability to translate and prioritize initiatives with clear, actionable deliverables and timing.
• Ability to successfully juggle multiple campaign execution tasks while meeting aggressive timelines.

Job Expectations :

This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship.

Posting Locations :

• 401 S Tryon St – Charlotte, North Carolina 28282
• 333 Market St – San Francisco, CA 94105
• 150 E 42nd St – New York City, New York 10017

Required locations listed above.

Salary Range :

• San Francisco, CA – $115,900-$206,100 annual base
• New York City, NY – $115,900-$206,100 annual base

Salary range is determined by location of the job. May be considered for a discretionary bonus.

Please note : Based on the volume of applications received, this job posting may be removed prior to the indicated close date.

Pay Range

$96,600.00 – $206,100.00

Benefits

Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future.

Visit Benefits – Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

• 401(k) Plan
• Paid Time Off
• Parental Leave
• Critical Caregiving Leave
• Discounts and Savings
• Health Benefits
• Commuter Benefits
• Tuition Reimbursement
• Scholarships for dependent children
• Adoption Reimbursement

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company.

They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions.

There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.