Wealth Enhancement Group Hiring for Director, Marketing Automation (Remote or Hybrid Work Options) Job at Plymouth, MN Full Time

About Wealth Enhancement Group

Wealth Enhancement Group is an independent wealth management firm offering comprehensive and customized financial planning and investment management services. Founded in 1997, we now have over 75 offices nationwide and are rapidly expanding through organic growth and acquisition.

Our mission is to work together to improve our clients lives by providing them with the team-based expertise and resources they need to simplify their financial life. We share perspectives. We explore every point of view. We believe the best ideas are born from collaboration. And we re looking for like-minded individuals to join our team.

Our corporate HQ office in Plymouth, MN is looking for a Director, Marketing Automation. The Director, Marketing Automation oversees the Marketing Automation program, helping our team to adopt best practice, optimize, and provide strategic direction for our automation programs. You will be responsible for owning the roadmap for our marketing automation strategies and product enhancements. You will work directly with Growth team stakeholders, product teams and other specialists to ideate and implement solutions that adhere to brand and UI/UX standards.

Job Functions

Partner with marketing/cross functional team to support strategic execution of Marketing Cloud capabilities

• Provide an in-depth understanding of all relevant Salesforce Marketing Cloud (SFMC) modules including Email Studio, Ad Studio, Analytics Builder, Journey Builder, Audience Builder, and Content Builder, Personalization (formerly Interaction Studio)
• Proven experience in campaign performance optimization
• Foster a culture of test and learn to push innovation forward
• Provide strategic consultative support to marketing team members
• Work closely with business partners to orchestrate and implement marketing automation strategies and campaign designs to build awareness, condition the market, and nurture customers
• Develop new ways to think more broadly about leveraging owned communication channels and meeting our prospects and clients at the right place and right time with relevant content
• Support & drive collaboration across businesses to ensure seamless implementation of customer-specific marketing messages and strategies across system/platform

Team Leadership

• Track and review individual and project utilization
• Forecast resource needs
• Lead Marketing automation team of two campaign analysts
• Escalate issues to key stakeholders on behalf of team

Strategic vision & product integration

• Research best practices within and outside our industry to apply to marketing campaigns
• Work closely with third-party marketing cloud vendor for implementation of new integrations and functionalities
• Actively research new platforms, technologies, and trends to elevate our MarTech stack and SFMC integrations
• Drive inputs into the Marketing Automation technology roadmap
• Act as the main gatekeeper and owner of Salesforce Marketing Cloud (SFMC)
• Provide guidance on technical integrations and shares marketing automation and email best practices with the internal teams as well as dealers
• Assist with leading and defining the personalization strategy and associated Salesforce Personalization (formerly Interaction Studio) roadmap. Work with marketing to help define related tactics and launch personalization programs into our marketing automation campaigns with dynamic, personalized content

Operations processes and documentation

• Maintain documentation and define processes
• Deliver and inform marketing best practices for marketing partners based on internal use cases, testing, and 3rd party case studies
• Create and maintain testing strategy repository
• Lead ways in optimizing processes and workflows

Education/Skill Requirements

• Bachelor’s Degree in marketing, finance, economics or related
• Technology expert in Salesforce Marketing Cloud; Certified Salesforce Marketing Cloud Developer / Marketing Cloud Consultant is preferred
• Strong People Leadership skills with demonstration of people engagement; career development; culture building; and communication
• Superior verbal and written communication skills to be able to work with a diverse range of stakeholders across the organization
• Strong attention to detail and organizational skills
• Ability to work effectively with non-technical personnel
• Troubleshooting skills and ability to deliver in a fast-paced environment
• Experience in the development of both emails & landing pages through Email / Web Studio, utilizing HTML, CSS, JavaScript, and AMP Script & Guide Template capabilities. Experience in building new master lists, data attributes, filters, and data segments for use in campaigns and automation journeys

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