We Florida Financial Hiring for Marketing Specialist at Pompano Beach, FL, US Full Time

Job Description

Job Description

Purpose :

The Marketing Specialist is responsible for developing, and executing an engaging social media strategy that aligns with the goals and priorities of We Florida Financial.

Key functions of this role include, monitoring and responding to our channels of influence (Google, Surveys, Facebook, Instagram, Twitter, TikTok, Email, Yelp and other web-based outlets).

Responsible for overseeing the day-to-day marketing and social media activities that lead to the success of the Marketing Department’s online brand presence.

Creating media and campaigns to promote and elevate the brand. This role maintains a high profile in the community and is broadly recognized as a representative of We Florida Financial.

The representative speaks to internal and external audiences about the goals and priorities of the company; collaborates with internal departments to share expertise in the community;

identifies and facilitates opportunities to engage community stakeholders and share information about We Florida Financial initiatives.

This is an In-Person / Hybrid position.

Duties :

• Fulfilling Marketing-related day-to-day tasks and activities
• Develop and implement a Social Media Marketing Plan
• Identify key community organizations, influencers and individuals with which the organization should partner in promoting and further developing its engagement program
• Outreach to target organizations through email, phone calls & one-on-one meetings
• Coordinate successful special event initiatives / community engagements, such as logistics, event staff and volunteer scheduling, manage contracts with event venues and vendors, corporate and individual solicitations, tracking of RSVPs, manages budgets for community special events and volunteer development
• Provide specialized support of all social media channels. This position needs to coordinate multiple activities between the Marketing Department, Credit Union staff, and outside parties.
• Facilitate fulfillment of social media initiatives including tracking, monitoring and reporting of social media activities for the organization
• Fully versed in the use of Facebook, Instagram Twitter, Yelp, Google, TikTok and other social media channels as needed
• Assists with internal and external marketing and promotion of programs and events
• Research competitor activities and products on social media and the web
• Conduct market research projects as it pertains to We Florida Financial
• Create and gather materials for meetings and public events that may include displays and signage, handouts, etc
• Develop strategic partnerships with constituents, key stakeholders, and community partners to enhance awareness, refine areas of focus, and address shared challenges
• Develop and expand a network of strategic contacts through regular, consistent outreach.
• Attend public and professional events to secure measurable outreach objectives reflecting departmental objectives and professional standards

Other Functions

• Project a positive professional image for We Florida Financial in community / industry affairs
• Prepare reports as requested
• Attend project and committee meetings as requested by Marketing
• Perform special assignments as requested by Marketing or Senior Management
• Attend approved events, branches, etc to capture and generate content to post on various social media channels
• Review and respond in a positive, professional manner to digital postings including blogs

Job Qualifications

• Two or more years of experience with social media marketing
• Experience producing quality social media content.
• Understanding how to respond to posted commentary
• Modern principles and practices of professional business conduct
• Business English, spelling, grammar, composition, and arithmetic
• Credit Union policies, products, services, regulations, and procedures
• PC literate, including working knowledge of Word, Excel, PowerPoint, Canva
• File management
• Time / calendar management

Ability to :

• Handle and meet multiple, conflicting deadlines
• Understand and follow complex written and oral instructions
• Express oneself clearly and concisely, both orally and in writing
• Present a positive professional image and maintain professional composure at all times
• Interact positively with staff at all levels of the organization, volunteers, and the public to promote a team environment and maintain a positive attitude even under extreme pressure
• Produce a high volume of work in a timely manner which is accurate, complete, and of high quality
Less than 1 hour ago