WAVELY Hiring for Marketing Manager (Digital Acquisition) Job at Palo Alto, CA Full Time

This role focuses on owning and optimizing the digital paid advertising spend at Wavely. You will lead and contribute to a team of acquisition marketers, learning the best channels and messages for Wavely, and making sure that our ads are in the right place at the right time. As a manager level at Wavely, you will be responsible for managing our budget, roadmap, and headcount planning to align closely with company strategy and departmental goals.

The core responsibilities of this role are as follows, in priority order:

• Improve and maintain a high-performing acquisition funnel for a variety of paid channels at Wavely.

• Develop and analyze key data points and find insights that allow for Wavely to improve its targeting and volume among U.S. talent and employer users.

• Manage and grow a team of individuals to eventually own their own budgets and teams at Wavely.

• Collaborate with our Sales and Product teams to both experiment with new messages from our users and present findings from the team’s experimentation.

Statements you really agree with:

• Perfect is the enemy of Good. Good is our friend, so Perfect is our enemy.

• Responsibility and ownership starts with you

• Traditional doesn’t mean good, but doesn’t mean it’s bad either.

• Work works – things that don’t work, shouldn’t be part of your work.

The core strengths of an ideal talent in this role are:

• Considerable experience in 4 (preferably more) of the following channels: Google Adwords, Linkedin Ads, Facebook Suite, Tiktok, OTT, or OOH.

• Experience managing a multi-million dollar ad budget across multiple channels and types of return.

• Experience managing multiple direct reports within a larger organization.

• Experience with ad attribution software like Branch, Appsflyer, etc.

• Understanding of the user acquisition funnel and how to affect it from first impression to landing page

• Data analysis and data-driven decision making

• Project management

You can also apply the job directly at: https://jobs.lever.co/wavely/70965e32-b51a-45b0-b1d9-f85af8b1aec3

Job Type: Full-time

Pay: $100,000.00 – $170,000.00 per year

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Palo Alto, CA: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 3 years (Required)

Work Location: One location