Waters Medical Systems, LLC (an IGL company) Hiring for Marketing Specialist at Rochester, MN, United States Full Time

About the Company

Waters Medical Systems is a subsidiary of Institut Georges Lopez (known as IGL), an innovative, privately funded pharmaceutical & and medical device company headquartered in the Lyon area, France.

IGL has offices in France, Brazil, Spain, Italy, and the United States. The company provides technologies for the preservation of donor organs intended for transplantation.

IGL is proud to be regarded as a key player in its domain. The company now ambitions to become the leader in the United States.

A Multi-Million Dollar business plan is on the go to set up the organization for sustained success, and several new products are sitting for commercial launch.

We are looking for individuals who want to impact patient lives and be a partner in our business growth.

Role Description

Lead the messaging and outbound product marketing communication activities for Waters Medical Systems, being responsible for presenting the products in ways that will strengthen the brand and boost sales.

Uphold our technology branding & and reputation across the US. For this role, you must be a creative and quantitative thinker with technical communication skills.

You should be familiar with various product marketing techniques associated with the development of product-specific asset creation and the coordination and execution of product launch campaigns.

Your goal will be to support the success of the product categories you are responsible for through the development and implementation of the most profitable marketing tactics to position and promote our products.

Responsibilities

• Develop an in-depth understanding of company products
• Assist and collaborate with management in creating product marketing tactics
• Develop, manage, and execute messaging for product promotions
• Develop and execute product marketing strategies and campaigns including Campaign positioning based on the target audience, Media advertising, Content marketing, Public relations, Digital and social, Collateral development, and Congresses / Events / Trade Shows
• Conceptualization and execution management of promotional, installation, and differentiation videos
• Translate clinical and technical details into benefits for the user
• Follow and analyze market trends to position products
• Craft compelling messages consistent with brand positioning across marketing channels
• Work with various teams (product development, clinical, supply chain, sales) to implement strategies
• Test marketing product features, releases, and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Coordinate with Sales team attendance to relevant trade shows
• Other duties may also be assigned

Requirements

• B.S. / B.A. in B2B Marketing, or a similar field
• 7+ years developing and executing an overarching marketing and communications strategy that aligns with and supports business and market growth strategies
• Proven experience in a product marketing or communications role with medical / technical product marketing experience preferred, ideally in the medical device industry
• Familiar with product traditional / digital marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, Web-Trends)
• Strong knowledge of content development for omnichannel distribution (social, PR, advertising, digital, etc.)
• Proactive attitude
• Exceptional verbal and written communication skills
• Keen attention to detail and time management / prioritization skills
• Excellent interpersonal skills; adept at building relationships with different stakeholders

Anticipated salary range : $60,000 – $78,000

Benefits :