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Vault Health is a health technology company that provides medical services and tech platforms for hybrid clinical research, large-scale public and enterprise diagnostic testing, at-home clinical care, and employment screening. The company builds scalable technology which enables drug manufacturers and trial sponsors to bring new therapies to market faster through efficient decentralized clinical research and seamless integration across partners. Vault’s 50-state medical practice covers more than 20 therapeutic areas and provides clinical expertise to Vault’s clinical research, diagnostic testing, and clinical care businesses. Vault was founded in 2019 and is based in Miami, Florida.
The Opportunity:
Vault Health is seeking an experienced Digital Marketing Strategist who will create and manage marketing plans to identify qualified participants for various clinical studies. In this role, you’ll use a variety of tactics including paid digital marketing and partnerships to facilitate study enrollment.
Responsibilities:
- Expert at crafting compelling messaging, building ad campaigns, and optimizing marketing funnel to produce qualified patients for our clinical studies within budget and on schedule.
- High degree of empathy and solid understanding of the sensitivities of recruiting participants into trials with the ability to navigate these industry and client complexities.
- Strong analytical skills and ability to find areas of opportunity and optimize marketing funnel.
- Ability to interpret data points and adjust plans to increase effectiveness.
- An eye for designing landing pages to convert visitors to qualified trial participants.
- Ability to manage campaigns across platforms including: Facebook, Instagram, Pinterest, TikTok, Reddit, Twitter, Google, Snapchat, Adwords, and mobile ad networks.
- Experience with marketing automation platforms (Salesforce, Braze).
- Extensive experience and love of writing, designing, and copy editing.
- Ability to craft compelling messaging and story-telling.
- Effective manager of project budgets, recruitment timelines, proposals inputs.
- Track record of problem solving by collaborating/thinking creatively.
Qualifications
- Bachelor’s degree, preferably in business administration, sales, marketing, or a related field.
- Minimum of 3 years experience in a marketing related role, preferably within the life sciences or healthcare industry.
- A deep understanding of patient recruitment within life sciences / clinical research
- Track record of providing recruitment strategies to deliver fast and efficient enrollment
- Qualified candidates must be able to effectively communicate with all levels of the organization.
- Experience working within the social, paid search, digital media, or agency space
- An analytical and investigative approach to problem solving
- Advanced written and presentation communication skill set
- Google Analytics or AdWords certification are a plus
Travel Percentage: 0%
Reporting to: Chief Innovation Officer
Will this job have direct reports: No
List of Direct Reports: n/a
Exempt Status: ExemptLocation: Remote
Vault Health is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, age, disability, or veteran status.
