Vantage Deluxe World Travel Hiring for Marketing Analyst, Interactive Job at Boston, MA Full Time

About Vantage

Since 1983, Vantage Deluxe World Travel develops and delivers memorable travel journeys on seven continents whether on land, riverboats or small ships.

If you are driven by working in a dynamic environment where you’ll discover the value of impactful contributions in an industry that’s easy to fall in love with – the travel industry…Vantage may just be your next home to learn, contribute, work hard and have a little fun. As we evolve technologically and proactively offer differentiated travel experiences to our customers, we search for dynamic, progressive and focused professionals to join the Vantage team whether that’s in our headquarters in Boston or in one of our global offices.

Our team at Vantage exemplifies the values of our company:

• Adaptability to change
• Effective Communication
• Problem Solving
• Teamwork & Cooperation
• Accountability & Dependability
• On Time & Accurate

At Vantage, you’ll discover team members as being talented, driven, globally aware, entrepreneurial individuals who are flexible in a fast-paced environment and who bring sense of pride and humility to a unique culture. Vantage is proud to offer flexible hours and a robust hybrid work schedule as well as commuter benefits, 401K with company match, an onsite gym and several options for medical insurance.

We have created a culture that embodies an appreciation for the deep history of the Company that is driven by the ultimate goal of delivering memorable journeys to our passengers worldwide. Individually we are one piece of an amazing group while working collaboratively across the globe. We have discovered success year-over-year, by appreciating a proven formula of success while evolving with an ever changing world whether as a result technology advancements or keeping in front of passenger demands for exhilarating and memorable travel experiences.

Job Summary

As a member of our Interactive Marketing team, the candidate is responsible for analyzing Vantage’s entire email program including promotional/sales, CRM, trigger, corporate announcements, and content E-mail.
This position will consistently review and make improvements to campaigns with other key members of the marketing team to build out the best customer engagement and experience. Candidate will analyze results and implement emails and support advanced online personalization Marketing activities with heavy reliance on Sales Force Marketing Cloud (SFMC). Although the title of this position is Analyst you are responsible for the actions that follow up on that Analysis and seeing them through for the betterment of the campaigns and the company.

List of Responsibilities

• Improvement of the overall success of our Email Platform
• Analysis of email results across all slots and trigger campaigns
• HTML/CSS email development or advisement on required development
• SFMC journey and template development
• Email deployment using Salesforce Marketing Cloud / ExactTarget SFMC platform
• Light programming of dynamic data content within emails
• Build campaigns that are aligned to key customer segment initiatives
• Other duties as assigned

Required Skills and Experience

• Qualified candidates must hold a bachelor’s degree (or higher) and 7 – 10 years of relevant interactive marketing experience
• Sales Force Marketing Cloud (SFMC) experience a requirement
  • Other Sales Force experience is a Plus but Marketing Cloud is required
• Knowledge of email/CRM campaign platforms
• Knowledge of SQL is a plus
• Strong proficiency in digital trends and best practices
• Strong communication skills and ability to collaborate
• Experience in travel/hospitality marketing a plus

Equal Opportunity Employer
Vantage Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.