Vangst Hiring for Marketing Analytics Manager Job at Remote Full Time

Our client is seeking an experienced Marketing Analytics Manager to analyze the effectiveness of their marketing strategies/campaigns to set the direction of the organization’s marketing and advertising efforts. The role is a professional marketing strategist, who explores market trends and opportunities, and stays abreast of changes in the cannabis and hemp marketing environment. The Marketing Analytics Manager designs and implements marketing and advertising tactics to lead a cross-functional team to meet objectives.

What you will do: The Marketing Analytics Manager will report directly to the President and Director of Retail Operations. The role will examine analytical data to appropriately manage and organize the organization’s marketing engagements.

• Embrace Client vision, mission, goals, objectives, and core values.

• Monitor key metrics and ensure they correspond with the company’s goals.

• Collect and analyze customer and content data.

• Discover Key Performance Indicators (KPIs).

• Research, develop, and oversee the implementation of various marketing strategies.

• Manage promotional campaigns to constantly align content with customer trends and market changes, to interest and engage the community.

• Remain up to date on Hawaii cannabis advertising regulations.

• Conduct competitor analysis to monitor current marketing efforts and to anticipate future marketing tactics.

• Communicate insights to cross-functional team members to promote progress toward marketing objectives.

• Seek to understand the organization’s diverse clientele and work to increase the benefits for them by actively planning for the long term, in areas such as, the best price, quality, and value that will keep them coming back.

• Perform other related duties as required and assigned.

What you will be responsible for:

• Mastering various data collection systems and skillfully analyzing metrics to determine the effectiveness of marketing approach.

• Monitoring marketing strategy progress and presenting weekly performance reports on ads, clubs, texts, & newsletters.

• Organizing analytics tasks for the cross-functional team, such as, developing strategies on data collection, conducting research, and implementing analytics solutions.

• Performing in-depth market analyses and creating solutions that will help improve the efficiency of marketing campaigns.

• Overseeing the valuable content for the company’s online presence, and editorial design, pinpointing crucial areas for improvement, and continually organizing the company’s publications.

• Understanding ecommerce and conducting general market research to keep abreast of trends and competitor’s marketing movements.

• Mastering the skill of segmenting text messages for winback, reviews, & segmented sales.

• Engaging directly with SEO on attracting more visitors toward the website and in close liaison with SEO teams each month.

• Developing methods to determine baseline and tracking efficiency for the advantage/disadvantage of participating in events, partnering with brands, and influencers, to promote the client company.

Compensation & Benefits:

• Starting salary of 58k (DOE) with 3-month probationary period with advancement opportunities

• Telecommute option for out-of-state talent

• Health benefits

• Paid time off

What you’ll need: Experience, passion, and knowledge of/in medical and/or recreational cannabis markets. The Marketing Analytics Manager role is an advanced level position with a requirement to be in possession of a bachelor’s degree in the area of business administration, marketing and communications or relevant field. The role must have a minimum of 3 years of Marketing Analytics Manager experience or similar role. The role will have excellent written and verbal communication skills. The role will possess expert comprehension of analytics, with thorough knowledge of web analytics, advanced understanding of Word Press, and a baseline knowledge of SEO. Out-of-state Marketing Analytics Manager will work remotely 75% of the time, regularly travel to the corporate office to work weeklong durations and required to be available by phone and email during the corporate office’s business hours, Monday – Friday, 8AM – 5PM (HST). Familiarity with cannabis advertising regulations is desired but, prior cannabis experience is not necessary. Passion for the cannabis industry and how well you fit with our company is essential.

In addition to your resume, provide a cover letter that explains why you are interested in this role and what makes you the right fit for the Marketing Analytics Manager role, to be considered for the position.

If we are interested, we may reach out and request you further provide us with your portfolio of any relevant work (does not need to be cannabis related). Who we are: The client is one of the first dispensaries in Hawaii providing world-class cannabis grown under the Hawaiian sun. The client is a vertically integrated, local company, supplying premium medical cannabis, they have passionately nurtured from seed to sale. They take pride in their employees as well as in the products and services they provide. Their team members enjoy a challenging but exciting and rewarding career with their company, as well as the potential for professional advancement.

The client is committed to fairness and equality of opportunity in the workplace. All interested individuals, including military veterans and dependents, women, persons with disabilities, and individuals who identify as LGBTQ are urged to apply. Hawaii Department of Health regulations require employees of any dispensary in Hawaii be at least 21 years old without felony convictions. Candidates must consent to a background investigation and fingerprint check to undergo a thorough federal criminal background check.

COVID-19 Safety: The client takes the health and safety of their Ohana very seriously. The client company has recently established a Mandatory Vaccination policy, to safeguard the health and well-being of our employees, at-risk patients, contractors, and their families. In addition, the client owes a social responsibility to mitigate community spread by ensuring that personnel have received the COVID 19 vaccination.

About Vangst:
Vangst is the cannabis industry’s hiring platform. Vangst helps cannabis companies find the talent they need to grow their business. From on-demand gig workers to trained & credential full-time employees, Vangst has built the industry’s go-to talent marketplace for all cannabis hiring. Vangst is proud to work with 1,200+ of the cannabis industry’s leading businesses. Since raising its seed round in 2018, Vangst has become one of the fastest-growing companies in the cannabis industry and was recognized as one of Fast Company’s Most Innovative Companies.

Today, over 300,000 people have full-time jobs in the cannabis industry and this number is expected to triple over the next five years. Vangst is on a mission to fill every job in the cannabis industry.

Vangst’s headquarters is in Denver, CO. Vangst is a Series B company and backed by Lerer Hippeau, Colle Capital, Level One Fund, Snoop Dogg’s Casa Verde Capital, and others.

Disclaimer:
Vangst provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Type: Full-time

Pay: $50,000.00 – $80,000.00 per year

Schedule:

• 8 hour shift

Experience:

• Marketing: 3 years (Preferred)
• Cannabis: 1 year (Preferred)

Work Location: Remote